For the last several days we’ve been without power (and heat, and light…) in NJ (which was finally restored last night. Hurray!) Since we manage the social media presences for several clients (some of whom were also without power, thanks to the storm) we had to get creative with regards to posting and responding. Some of it was done through our local Starbucks and free wifi. (Yay, Starbucks!) Some was done through our smartphones.
But since we knew we wouldn’t be able to take up Starbucks’ plugs and seats for the price of a cup of joe 24 hours per day (our neighbors needed them too), we also pre-scheduled some posts using HootSuite. We wrote the posts, and then scheduled them for the times we wanted them to appear on Twitter and Facebook.
And that’s when I learned that with the new Facebook, their bias against third party apps that aren’t partners has gotten even worse. Sure, I can see every song that friends are playing via Spotify in the News Feed (Spotify is a Facebook partner). But practically NO ONE saw our posts on Facebook. Content that would normally have solicited response had we posted it directly in Facebook didn’t garner a single like or comment. And it’s exactly the same type of content that ALWAYS gets response.
The conclusion is that you simply can’t use HootSuite to post to your Facebook Page. Not if you want it to have any impact at all.
Have you found any 3rd party apps for posting that actually get seen in Facebook? Would love to read about them in the comments below.