Field Support Tools On the Go

If you’ve read this blog for a while, you probably already know that I’m highly interested in mobile technology, and where it is leading us as an industry.  I just see so much potential here.  It’s how I felt about social media marketing back in 2007, when the industry wasn’t really using it much.  It just FITS with how we do business.

The thing about mobile is that we have a highly mobile sales force.  We don’t do business, by and large, sitting in front of a computer.  Instead, we’re out and about, at networking events, appointments, parties, etc.  Since the technology exists to provide support tools to help our field do their work better in the field, doesn’t it make sense for us to be looking at this from every angle?

Let’s take a look at some of the things the sales force does every day that can be helped by mobile field support tools:

  • Take orders
  • Enroll new consultants
  • Show a video about the opportunity to a prospect
  • Show a video of a product demonstration to a customer
  • Offer visual training videos that can be taken while a consultant is waiting for her kids
  • Provide updates on downline activity, and access to a contact list, so that a leader can make follow up calls while waiting for his kids
  • Stock updates that can be accessed during the sale, so a customer never has to find out after the fact that something is not available

These are just a few of my ideas related to mobile and field support.  They could be provided through a mobile application, as long as the application isn’t too large, and can be used across all mobile platforms (iPhone, Android, Blackberry, etc…)  They could be provided through a mobile website (Does your company have one?  Why not?)

The fact of the matter is that we’re finding segments of the population that are completely foregoing the personal computer, and accessing the web exclusively through their mobile devices.  Have you prepared a home for them? Or would they be completely unable to function in your salesforce due to the lack of technology support?

We have a mobile salesforce.  Mobile technology gives us the opportunity to support them in powerful ways.  I guess the real question is, “Why wouldn’t you?”

What mobile support does your company provide to the salesforce?  What would make your job easier or more efficient?  Would love to read your thoughts in the comments below!

8 Responses to Field Support Tools On the Go
  1. Derek Lee
    September 9, 2010 | 2:45 pm

    I was very pleased to see USANA is launching a mobile platform at the end of September. There will be both an iPhone and native iPad app for sharing the message. I think “going mobile” is definitely the way that direct sales companies will need to go.

    Great article!

  2. Catherine James
    September 8, 2010 | 11:28 pm

    Just this evening I was using my IPhone to go through some online training for Jordan Essentials, and accessed our website to place a customer order.

    I’ve even gotten to the point that I give my cell # to customers vs my home phone #, it just makes things so simple.

    Great Article.


  3. Karen Shillieto
    September 3, 2010 | 7:32 am

    Jen, I am so excited to share that my company, Jewels By Park Lane, will introduce an APP for smart phones beginning Sept 15th. I can hardly wait to see how it will make my business truly mobile. As always, you provide great information and ideas on how I can use the tools my company is providing.

  4. Don Enck
    September 2, 2010 | 9:50 am

    Hi Jen,
    I appreciate the fact that you are keeping us up to date with some of the newest and latest technologies that can make our lives more productive out in the field. Unfortunately, the company my wife is with is still pretty far behind. They just recently came onto the social scene and are beginning to open the doors to online marketing but have yet to have any real mobile tools. The company I’m with has some of the latest cutting edge technologies using video and are moving forward with making these compatible on mobile devices which should be ready soon.

    So, as one of your earlier posts indicated we’re often left to our own resources to find tools that will make our life out in the field a little easier. Last week I came across a tool called Noteleaf. It works great for in the field or at home. Many of us are making instant connections on Facebook when we meet someone when we’re out. This little tool allows you to connect to your Facebook profile and add comments and information about the person you just met. You can even set up a reminder to give a follow up call, send the information, or whatever you want to do next right at the moment. It’s pretty handy. I did a blog post and short tutorial on my blog if you’d like to check it out.

    Thanks Jen for always providing such great value!

    • Jennifer Fong
      September 3, 2010 | 9:52 am

      Thanks for sharing the info Don! I’ll certainly check it out!

      I always appreciate your comments here. Cheers!

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