If you’ve read this blog for a while, you probably already know that I’m highly interested in mobile technology, and where it is leading us as an industry. I just see so much potential here. It’s how I felt about social media marketing back in 2007, when the industry wasn’t really using it much. It just FITS with how we do business.
The thing about mobile is that we have a highly mobile sales force. We don’t do business, by and large, sitting in front of a computer. Instead, we’re out and about, at networking events, appointments, parties, etc. Since the technology exists to provide support tools to help our field do their work better in the field, doesn’t it make sense for us to be looking at this from every angle?
Let’s take a look at some of the things the sales force does every day that can be helped by mobile field support tools:
- Take orders
- Enroll new consultants
- Show a video about the opportunity to a prospect
- Show a video of a product demonstration to a customer
- Offer visual training videos that can be taken while a consultant is waiting for her kids
- Provide updates on downline activity, and access to a contact list, so that a leader can make follow up calls while waiting for his kids
- Stock updates that can be accessed during the sale, so a customer never has to find out after the fact that something is not available
These are just a few of my ideas related to mobile and field support. They could be provided through a mobile application, as long as the application isn’t too large, and can be used across all mobile platforms (iPhone, Android, Blackberry, etc…) They could be provided through a mobile website (Does your company have one? Why not?)
The fact of the matter is that we’re finding segments of the population that are completely foregoing the personal computer, and accessing the web exclusively through their mobile devices. Have you prepared a home for them? Or would they be completely unable to function in your salesforce due to the lack of technology support?
We have a mobile salesforce. Mobile technology gives us the opportunity to support them in powerful ways. I guess the real question is, “Why wouldn’t you?”
What mobile support does your company provide to the salesforce? What would make your job easier or more efficient? Would love to read your thoughts in the comments below!