Follow Friday on Twitter, Direct Sales Style

If you are a Twitter user, you may know about the tradition of “Follow Friday,” which is when Twitter users recommend some of the people they follow to their network.  What’s nice about it is that you can find some great new people to follow, who can enhance the conversation that you’re following on Twitter.

For those that don’t use Twitter, let me explain a bit about how this all works.  When you choose to follow someone on Twitter, it’s typically because they regularly “tweet” about things that interest you.  They share links to articles that provide you with value, engage you in conversation, or in some other way share thoughts and ideas that benefit you in some way.  They typically do not flood Twitter with broadcast messages to try to get you to buy their stuff (or join their team.)  Rather, they contribute to a thoughtful discourse that helps you learn and grow.  This is the true value of Twitter, and one of the reasons it has such a devoted group of users.  You can learn something new every day, if you’re following the right people.

So Follow Friday can be  a great way to find other people that will bring you value.  This only works, however, if the people recommending explain WHY they think the person is worth following.  Then you can decide if the person being recommended will bring you value too.

Some people recommend the people they’re following right within Twitter.  But then you only get 140 characters to explain why you think someone should be followed.  So there has also been a trend recently where recommendations are being moved to people’s blogs.  I thought that today I would follow that trend, and recommend some people on Twitter within the direct selling industry that I think are worth a follow. Keep in mind that this is not a comprehensive list. I do hope that if your favorite direct sales or network marketing Twitter user is not in the list below, you’ll share their Twitter ID in the comments below, and tell us why you enjoy their tweets.

So now, without further ado, here’s a list of some of my favorite direct selling tweeters:

  • Brett Duncan (@bdunc1): Brett is the senior director of web marketing for Mannatech.  He actively engages in the Twitter conversation, shares great resources, and is someone who “gets” that Twitter is about dialog and conversation, not broadcasting just what you want to say.  I had the great pleasure of meeting Brett at the DSA meeting on social media in December, and have a lot of respect for his work.
  • Jackie Ulmer (@jackieulmer): Jackie is a leader with a network marketing company that retails candles, and what I love about her is how much information she shares freely about successfully working a direct sales business.
  • Julie Anne Jones (@julieannejones): Julie Anne is a party plan trainer who “gets it” when it comes to social media. She was one of the first of the traditional trainers in our industry to embrace social media, and she actively employs a content marketing strategy to provide a TON of value.  I’ve had the opportunity to partner with Julie Anne on a few occasions, and know how fabulous her content is.
  • Creative Memories (@Creative_Mems): Creative Memories “gets it” when it comes to using a Twitter account to build relationships and provide value, and not just because they’re my client. 🙂 Creative Memories uses their Twitter account to provide lots of project ideas, as well as engaging in regular conversation with their followers.
  • Heshie Segal (@HeshieSegal):  Heshie is another leader with a network marketing company that focuses on health and wellness.  She shares great tips about healthy living, and is excellent at engagement!  She’s another great follow.

So that’s my initial list.  There are plenty more where that came from, and I’ll share more with you in the future.  If you’ve got some great Twitter users from within our industry that you follow, please share them below!  Oh, and if you do comment (and use Twitter), please share with us your Twitter ID too.  I would love to follow you (if I’m not already)!

And if you’re not yet following me, please join me on Twitter at @JenFongSpeaks.

6 Responses to Follow Friday on Twitter, Direct Sales Style
  1. Jill Pfefer
    May 21, 2010 | 12:25 pm

    Thanks for the re-cap- it’s always great to re-read your helpful information!

  2. Melissa Gallagher
    March 1, 2010 | 12:37 am

    Hi! I love reading your blog Jennifer. I am new to direct sales and getting your advice is such a wonderful boost to my business!

    I just got a twitter account and would love any additional followers:

    Thanks a bunch and look forward to getting more of your wonderful advice!


  3. Jill Pfefer
    February 12, 2010 | 6:45 pm

    Great article Jen! It was clear and gave some good insight to Twitter. I definately plan on following your suggestions and the people above and hope to get some follows as well:) My Twitter name is Sydney_Andrews .

  4. Heather
    February 12, 2010 | 4:58 pm

    great— you recommended peeps I hadn’t yet heard about– I’ve got some new follows to make! 🙂

    I would like to add….

    TwoClassyChics — they recently started a blog where they are reviewing direct sales companies’ products. They recently reviewed SOC after I offered them a gift account and I love their review. Their review about Discovery Toys is cute— it shows a baby actually playing with the toy.

    missvibrant —- a fellow sales director in Mary Kay, she also recently started a new business which helps kids and teens build successful businesses. She’s amazing.

    mybizpresence—- she’s high up in a direct sales felt company and has put together a business and blog which helps people understand social media— she does webinars on facebook fan pages, for example.

    lisarobbinyoung— I cannot say enough amazing things about this woman. I’ve taken her build a better customer class and her 12 week challenge for marketing your direct sales biz online and quite frankly I’m comfortable just leaving my wallet open in her presence and letting her take what she needs so she can keep delivering her powerful coaching style which speaks directly to direct sellers. There aren’t that many people I’ve met on twitter who I want to just keep handing my money and time to!

    barefoot_exec — the super fabulous Carrie always has her hands in 20 pots at once but it’s her direct sales bootcamp that I devoured and keep referring back to— she’s starting another direct sales bootcamp now.

    I have a BUNCH more but I hear my kid whining— gotta run. I hope to head back here to name some more in the next couple days…. have a great weekend everyone!

    Heather Price

  5. Brett Duncan
    February 12, 2010 | 4:46 pm

    Great idea on making Follow Friday useful!! And thanks so much for the props. I can’t wait to connect with the rest of the list. I’m extremely flattered, and I’m about to dawn my Garth mullet, bow down, and proclaim “I’m not worthy, I’m not worthy….” (Consequently, does that make you the Alice Cooper of social media divas? I think that’s better than it sounds, I promise).


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