I am getting sooooooo tired of political posts from direct sellers. Seriously. If you are trying or planning to promote your business using social media, you really need to cut it out. You simply cannot assume that all your customers and prospects feel the same way that you do. And a big political post complaining about a political party, or ranting about your affiliation with one, serves no purpose but to try to force your views on others who are not on social media sites to be converted. If the people in your life agree with you, super. But you are also alienating a large swath of people.
Social media is about reaching a much larger group of people than you could before. But the thing about these people is that they are from diverse regions and have varying views. You aren’t in Kansas anymore. You can’t automatically assume everyone agrees with you.
HEAR ME: People who want to buy from you or join your team will not be impressed by your political opinions (but will certainly be alienated if they disagree). You are convincing no one. All your posted opinions serve to do is make yourself feel better about what you believe. If you want to have political debates, do it with your real life friends. All your political posts do through your social networks is preach to the choir, while alienating the rest. It’s just not a smart business strategy, it doesn’t convince anyone, and it will do nothing for your business.
So quit it.
Image Credit: Kretyen
- Are You Aware of this Huge Recruiting Opportunity?
- Stop Blogging Ads
- How Can You Find Out Who is Sharing Your Content?
- Social Media Marketing is Not Your Core Business
- Can You Do Social Media with Just a Facebook Profile?
- How to Control What Your Friends on Facebook See of Your Group Activity
- Seeing Past the Sparkle, and Why Chris Brogan Got it Right
- How to Manage Your Direct Sales Company's Wikipedia Entry - Guest post by Shane Martindale, XanGo
- 10 Signs That You Are a Spammer
- 3 Ways Friend Lists Can Make You More Productive on Facebook