Getting Your Posts Seen in the New Facebook

The new Facebook layout is making it more challenging to get your posts seen in Facebook. Posts that used to get visibility in the News Feed simply aren’t making it there anymore, which means if people don’t see and interact with your post immediately, it might never be seen.

I’ve been playing with post visibility for the last week, trying different things (some of you may have noticed), and I’ve come to some preliminary conclusions that I want to share with you today.

  • Click “Like” if you see this. Every time someone interacts with one of your posts, it displays again (either in the ticker or in the newsfeed.) I’ve gotten the best response to my posts by simply prefacing them with “Click “Like” if you see this.” I don’t know how many more times I can do this without annoying people, but it certainly brings the most visibility to individual posts.
  • Form a collective. And this brings me to my next conclusion. Since your posts show up again every time someone does something, it makes sense that if you get a group of consultants together who all agree to “like” each other’s posts, you can all gain greater visibility.
  • Post multiple times. A lot of your visibility is dependent on when your post appears. So you may want to post the same content (such as blog posts) multiple times (for example 3 times, but NOT 100 times!) throughout the day, prefaced in different ways. This appears to drive the greatest amount of traffic, even though some people may see the same post multiple times. Do note that Facebook will compress multiple listings of the same link into one story on the news feed. But as long as it shows up, so what?
  • Share good content. This goes without saying, but I’m saying it anyway. People will only interact with your content if it’s valuable. So make sure it’s something that people want to read, and will choose to interact with in some way. It’s the best way to ensure visibility.

I’m sure that as I play with Facebook I’ll come up with more tips. But for now, this is what I’ve found works best.

What about you? Have you found other strategies to improve the visibility of your posts? Would love to read them in the comments below!

7 Responses to Getting Your Posts Seen in the New Facebook
  1. Nancy
    October 8, 2013 | 9:55 pm

    Thank you! Great suggestions. I just posted your article on my fb page and asked people to click like if they see the post…Anxious to see the responce!

  2. Carl Webb
    February 18, 2012 | 5:26 pm

    Jennifer-
    Great post! Did you notice a post of mine on FB a couple hours ago, where I had found a video on wimp.com of Ted talks? He talks about just this phenomenon you mentioned, and explained a bit of it…the aspects of ‘bots’ and filter, etc. Check it out here: http://www.wimp.com/filterbubbles/
    Thanks for all your great information!
    Carl

  3. Nik@Career Coaching
    October 10, 2011 | 3:15 am

    Hi Jennifer,

    Although we do it in twitter all the time (post multiple times) it is not something I am used to do in FB. Great tip. Just surprised no-one has build a plugin or an app yet.

    Nik
    Nik@Career Coaching recently posted..Become A Midwife, It Can Be Rewarding

    • Jennifer Fong
      October 10, 2011 | 10:53 am

      Nik, while you can use an app like HootSuite, Facebook dings you for using 3rd party apps. These affect your chances at post visibility. Best to do it from Facebook directly.

  4. VelDean Fincher
    October 6, 2011 | 5:04 pm

    Jennifer ~ thanks for the tips! It’s so helpful to have someone (YOU!) share what they have worked to learn about keeping up with the changes FB makes!

  5. Gina Ferrence
    October 5, 2011 | 5:58 pm

    Hi Jennifer,

    I have noticed that I see more posts from you that a friend of mine has interacted with. Also, if another ‘like’ page shares the same link as you, I see both of them lumped together.

    What I’ve been doing is using both of my ‘like’ pages to post similar information, and sometimes even my personal page – but I don’t want to annoy my friends. Don’t know if it’s really working though. My stats have gone way down.

    Thanks for all your hard work and dedication!
    Gina Ferrence, Unit Leader
    AVON Ind. Leadership Rep.

  6. suzanne
    October 5, 2011 | 1:36 pm

    GREAT tips, Jennifer!! Thanks so much for sharing with us, and for doing the homework!!! Home run for you!

    Suzanne Joffrion
    Willow House, Design Consultant
    southerninspiration.willowhouse.com

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