The new Facebook layout is making it more challenging to get your posts seen in Facebook. Posts that used to get visibility in the News Feed simply aren’t making it there anymore, which means if people don’t see and interact with your post immediately, it might never be seen.
I’ve been playing with post visibility for the last week, trying different things (some of you may have noticed), and I’ve come to some preliminary conclusions that I want to share with you today.
- Click “Like” if you see this. Every time someone interacts with one of your posts, it displays again (either in the ticker or in the newsfeed.) I’ve gotten the best response to my posts by simply prefacing them with “Click “Like” if you see this.” I don’t know how many more times I can do this without annoying people, but it certainly brings the most visibility to individual posts.
- Form a collective. And this brings me to my next conclusion. Since your posts show up again every time someone does something, it makes sense that if you get a group of consultants together who all agree to “like” each other’s posts, you can all gain greater visibility.
- Post multiple times. A lot of your visibility is dependent on when your post appears. So you may want to post the same content (such as blog posts) multiple times (for example 3 times, but NOT 100 times!) throughout the day, prefaced in different ways. This appears to drive the greatest amount of traffic, even though some people may see the same post multiple times. Do note that Facebook will compress multiple listings of the same link into one story on the news feed. But as long as it shows up, so what?
- Share good content. This goes without saying, but I’m saying it anyway. People will only interact with your content if it’s valuable. So make sure it’s something that people want to read, and will choose to interact with in some way. It’s the best way to ensure visibility.
I’m sure that as I play with Facebook I’ll come up with more tips. But for now, this is what I’ve found works best.
What about you? Have you found other strategies to improve the visibility of your posts? Would love to read them in the comments below!