Guest Post: How Can Article Marketing Improve Your Direct Sales Business?

From Jennifer: One of the things I love best about social networking is the opportunity to connect with so many incredibly smart people in our industry.  I recently had the opportunity to connect with Shelly Hill on Twitter.  Shelly is a manager with Tupperware (see her bio at the end of her guest post) and she does a lot with article marketing.  I have long been intrigued with article marketing, because it can do a tremendous amount for your search engine rankings.  I have dabbled in it, but have not had the time to dig in fully.  So I was absolutely delighted when Shelly agreed to share her wisdom on the subject with all of us on my blog!  So without further ado, here is Shelly’s guest post today.

How Can Article Marketing Improve Your Direct Sales Business?
Guest Post by Shelly Hill

wahm-articlesWhen you write online articles and use them in an article marketing campaign, you benefit in many ways. Let’s take a look at a few of those benefits.

  1. You build quality back links to your web site which helps with search engine ranking.
  2. You drive quality traffic to your web site and/or blogs. This targeted traffic is obtained by readers clicking on your links in your Author’s Resource Box.
  3. Writing articles give the impression that you are a leader in your niche. It helps build credibility to your personal and business name and readers will look to you as a professional.
  4. You will generate your own business leads. When people read your articles and click through to your web site, you are exposing them to the products you sell and the home business opportunity that you represent.

When it comes to writing your first article, here are a few important tips.

  1. If possible, be personable in your articles. Try to make a personal connection with your readers when you write.
  2. Your articles should contain a minimum of 250 words.
  3. Use proper keywords in your articles to help readers find the information that they are looking for. Your keyword should be in your title and in the body of your article three times. Anything over three times is considered keyword spamming.
  4. Leave the sales pitch out of the body of your article. If you are pitching a product and/or business service, leave your sales pitch blurb for your Author’s Resource Box
  5. You can’t use links in the body of your article. In addition, most article directories will not allow affiliate links in the Author’s Resource Box. If you have a blog, use that link instead of a link to your consultant web site.
  6. Always spell check your article for misspelled words or grammar mistakes before submitting it to a directory. I find it very helpful to have a fellow writer proof my articles before I submit them.

Once you have your article completed, you can publish your article on blogs, niche related forum boards or in article directories. If you are publishing your article in a directory, your article will then be used by web site owners to be published on their web sites, in newsletters, ezines or on blogs.

If you are new to article writing and/or article marketing, there are several groups online that you can join. Writers within these groups can help you with your article writing and teach you proper article marketing skills. One of my favorite groups for new and experienced writers is http://www.wahm-articles.com. You can join their online community for free, as well as submit your articles to their online directory.

In closing, article marketing can benefit your Direct Sales business by building quality back links to your web site, improve your search engine ranking, generate your own leads and more importantly…give the impression to others that you are a leader in your niche.

ShellyHillShelly Hill has been working from home in Direct Sales since 1989 and is a manager with Tupperware. Shelly has been writing articles to help promote her home business for the past 6 years. You can visit Shelly online at http://www.workathomebusinessoptions.com

7 Responses to Guest Post: How Can Article Marketing Improve Your Direct Sales Business?
  1. Heather
    November 10, 2009 | 7:38 pm

    wow Shelly this is the second time this evening that I’ve read an article by you on someone else’s blog— you get around! Thank you for the wonderful insight – how do you have the time (or make the time) to run your business, AND write so many wonderful articles? I’ve started writing articles just in the skin care niche and would love to expand and write more, but I’ve got products to sell, a team to manage… not to mention a family. Do you find it hard to balance all you do? Thanks!

    • Shelly
      November 13, 2009 | 10:45 pm

      Heather,

      At times it can be difficult to manage it all but what I found is that if I stick to my schedule, I can get all of my tasks completed. The more experience you get with DS and with your business in particular, the easier it becomes.

      Several years ago, I sat down and worked out a working schedule for myself. My family knows that between certain hours/days that they can not bother me with what I call ‘nonsense’ stuff. If I was working outside of my home, I would have a schedule to keep and a time card to punch…so there is no reason why the same should not apply to working at home. (just my thoughts on that).

      Shelly

  2. Robin GUillard
    November 10, 2009 | 4:19 pm

    Do you have any feedback about companies like my sterling silver jewelry company who do not permit online marketing of any kind? How could I accomplish the goal without breaking the rules? I can’t be the first to ask this one!

    • Jennifer
      November 11, 2009 | 1:15 pm

      Robin,
      It’s very important to make sure you abide by the policies and procedures of your company. After all, you don’t want to make a mistake and lose your business! When in doubt about anything I recommend here, give your company a call and ask them. Perhaps you can talk about fashion without mentioning the company specifically? Yours is not the only business with rules like these. But you need to make sure that you stay in compliance, so when in doubt, ask!

      Jennifer

  3. Shelly
    November 10, 2009 | 1:46 pm

    Jennifer,

    Thank you for letting me share my knowledge of Direct Sales and Article Marketing with your blog readers. If they have any particular questions about the subject, they are free to contact me any time 🙂

    Shelly

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