Happy New Year! 2009 was a huge leap for our industry in terms of our acceptance of social media as a way to help us take our businesses into the future. The potential that 2010 holds is truly mind-blowing.
If you haven’t already, I highly recommend you take some time to evaluate your social media strategy for 2010. Here are some things you may want to take a look at:
- Are your goals the same or have they changed? (Remember to keep to 1 or 2 goals initially so you don’t get overwhelmed and abandon your efforts.)
- Is the target market you’ve been working on reaching the right market for you? Are they bringing the return you hoped for? Do you need to realign your focus?
- Which social media tools have you been using as part of your social media efforts? Are they bringing you the return you hoped for? If not, should you stop (or change) your use of some tools, and add others to the mix?
- Are you reading other blogs in your niche, and have a commenting strategy in place? Have you set up an RSS reader (Google Reader, etc.) so that you can keep up with what your favorite blogs are writing?
- Have you identified how large you’d like to see your readership/friends grow in 2010? How will you measure the engagement of your target market?
- Is your web presence effective? Do you have clear goals for what you want visitors to your sites (website, blog, FB profile/page, etc.) to do, and do you have a way to measure what they’re doing when they get there? If the traffic is not converting the way you want it to, what can you adjust to encourage visitors convert?
- Do you have a marketing campaign calendar in place for 2010? What major events will be happening throughout the year (sales, campaigns, holidays, etc.) and what will you be promoting for each? How will you communicate these campaigns through your social media profiles?
By taking some time to strategically approach your social media efforts for 2010, you’ll find that the time you spend on social media is more efficient and effective. After all, you’ve got a business to run. You can’t spend every waking moment on social media. So make sure the time you DO spend is scheduled, and brings you the greatest return on your investment.
Here’s to a productive and profitable 2010! Cheers!
Photo Credit: Cambodia4Kids