Helping People Who Don’t Want to See Your Facebook Ad

As a Facebook Page manager that runs Facebook ads for clients, we have run into a few people who object to our sponsored posts showing up in their Facebook News Feeds. It’s a Catch-22, because we really don’t want to get anyone upset, and yet at that same time Facebook Ads bring a tremendous amount of people to the business who ARE interested. I wish Facebook gave Page managers a way to exclude individual people who ask not to see our ads (because continuing to show those ads to them benefits no one) but unfortunately we don’t have that capability at the moment.

I did discover, however, a way for someone to turn off ads from a specific Page. Here’s what to do:

    1. When a Sponsored Post appears from a brand you’d prefer not to see any more sponsored posts from, mouse over the post and click the little arrow that appears in the upper-right corner. A menu will appear. (And by the way, I have no problem with Silk ads showing up for me. This is simply an example.)
       Hide sponsored post step 1a
    2. Click Hide. A message will appear telling you the story has been hidden.
      Hide sponsored post step 2a
    3. To prevent future stories from appearing from the Page, there is one more step required. Click the Hide all stories from (Silk*) link at the bottom. (*The name that appears will be the brand doing the advertising.)
      Hide sponsored post step 3a
    4. All stories from this advertiser will now be hidden from your News Feed. To undo this, click the Edit News Feed Options link.

And that’s it! A simple way to prevent yourself from seeing ads that appear from a specific brand in your News Feed.

As a Page Manager, I plan to send these instructions to anyone who objects to an ad we run appearing in their News Feed. We don’t want to make anyone mad. We simply want to reach new people who ARE interested in our content. Hopefully it helps you too!

Do you do Facebook ads? Have you had anyone object to them? Would love to read your experiences in the comments below!


5 Responses to Helping People Who Don’t Want to See Your Facebook Ad
  1. Kristina
    February 25, 2013 | 7:41 pm

    Thanks for this article, it’s very concerning to see this stuff – and I will try some of the direct feedback. Fortunately there are a significant amount of people who seem to like the content. Ours is for clients and typically very education oriented, so we will continue advertising for now.

    I think this is an adjustment for all, as you said, free service always has a ‘cost’.

  2. Angie Nelson
    February 16, 2013 | 7:32 am

    My biggest concern with encouraging people to hide them is that I have heard that this negative feedback is figured into your overall EdgeRank, meaning it can impact your Reach with those who do want to hear your message. Any thoughts on that?

    It is such a difficult time for everyone right now as the new model of being an ad-supported network balances itself out.
    Angie Nelson recently posted..Overview of the Jerky Direct Business Opportunity

    • Jennifer Fong
      February 16, 2013 | 9:23 am

      I don’t know the impact on EdgeRank. But I would imagine that someone classifying your post as spam, which is the other option, would be worse for EdgeRank. Personally, I’d prefer to give people a way to turn off my ads if they don’t want to see them.


  3. Ann Burke
    February 15, 2013 | 7:25 pm

    I don’t do them but I don’t like them! And I really don’t like the fact that I have to turn them off individually, especially since I never signed on to receive them. Should be a one-click “hide all ads”.

    • Jennifer Fong
      February 15, 2013 | 8:23 pm

      One of the facts that goes along with a free service is ads. It’s unfortunate that people aren’t used to ads appearing in their News Feeds, but I think we’re going to need to come to terms with the fact that Facebook is a business, and in order to continue to provide the service for free, people are going to have to come to terms with the fact that ads pay for what they enjoy.

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