As a Facebook Page manager that runs Facebook ads for clients, we have run into a few people who object to our sponsored posts showing up in their Facebook News Feeds. It’s a Catch-22, because we really don’t want to get anyone upset, and yet at that same time Facebook Ads bring a tremendous amount of people to the business who ARE interested. I wish Facebook gave Page managers a way to exclude individual people who ask not to see our ads (because continuing to show those ads to them benefits no one) but unfortunately we don’t have that capability at the moment.
I did discover, however, a way for someone to turn off ads from a specific Page. Here’s what to do:
- When a Sponsored Post appears from a brand you’d prefer not to see any more sponsored posts from, mouse over the post and click the little arrow that appears in the upper-right corner. A menu will appear. (And by the way, I have no problem with Silk ads showing up for me. This is simply an example.)
- Click Hide. A message will appear telling you the story has been hidden.
- To prevent future stories from appearing from the Page, there is one more step required. Click the Hide all stories from (Silk*) link at the bottom. (*The name that appears will be the brand doing the advertising.)
- All stories from this advertiser will now be hidden from your News Feed. To undo this, click the Edit News Feed Options link.
And that’s it! A simple way to prevent yourself from seeing ads that appear from a specific brand in your News Feed.
As a Page Manager, I plan to send these instructions to anyone who objects to an ad we run appearing in their News Feed. We don’t want to make anyone mad. We simply want to reach new people who ARE interested in our content. Hopefully it helps you too!
Do you do Facebook ads? Have you had anyone object to them? Would love to read your experiences in the comments below!