Social media is changing the landscape for direct sellers. Our industry has often been very slow to change, because our traditions have worked so well for us. Yet in this time, we must remain open to the communication methods that are literally changing the way the world does business.
Yesterday I had the real pleasure of presenting on a panel about social media at the DSA Annual Meeting. One of the questions that we were asked was how to convince upper management that social media is now necessary, instead of optional. We suggested that they share Erik Qualman‘s excellent Social Media Revolution video.
I didn’t know if all of you had had a chance to see it, so I wanted to share that with you today. Enjoy!