How Can a Blog Help Your Direct Sales Business?

Blogs are everywhere these days.  Chances are, if you’ve done a Google search lately, you’ve come up with blog posts containing answers to your questions.  Blogs are becoming an increasingly GREAT source of information on a large number of subjects.

If you are a direct seller, you should seriously consider blogging.  Why?  Because when people are searching for answers, you want them to find YOU.  Not to mention the fact that blogging is a FANTASTIC way to build a raving fan base that refers their friends, joins your mailing list, and gives you credibility as an expert.  And at the end of the day, who will people want to buy from?  Someone who provides them with value and a solution to their problems, or someone that just sells stuff?  This is a competitive advantage you will gain over other direct sellers when you blog.

I’m holding a live free call Thursday, 4/2 called Blogging for Direct Sales Professionals.  It’s at 12 noon, Eastern, and even if you can’t make the live call, we’ll send you a link to the recording as long as your register.  You can do that here: http://cli.gs/dEz1jj On the call, I’ll be talking about how to make a blog work specifically for your direct sales business, along with some of my favorite tools to make a blog work for your business.

Here is a great list of blog posts on the subject of blogging by Chris Brogan, who is a master of all things blogs.  You can check out his list here: http://www.chrisbrogan.com/my-best-advice-about-blogging/ (Good stuff here!)

I started my own business with a blog, and it has helped me meet some amazing people, and given me opportunities I never dreamed possible.  A blog can help your business too, and the only investment you need to make initially is time.

Do you blog?  Why or why not?  Has it helped your business?  I’d love to hear your comments and questions on this topic!

Jennifer Fong

6 Responses to How Can a Blog Help Your Direct Sales Business?
  1. liajen
    April 6, 2009 | 11:12 am

    Julie,
    Did you click on the link in this post to Chris Brogan’s tips? Lots of good info there.

    You may also want to join my Direct Sales & Social Media Facebook group. I just did a call last week on Blogging, and I posted some of my resources in the discussion boards of that group. You can access the group here: http://groups.to/directsalesandsocialmedia/

    If you already have a web address, you can get the blogging platform at wordpress.org. Or if you just want to provide a link from your blog to your website, you can sign up for a free account at wordpress.com.

    Jennifer

  2. Julie McWherter
    April 6, 2009 | 10:51 am

    Blogging is something my sister/business partner and I need to incorporate into our social media stategy. My question is, how do we get started? I understand it’s not a difficult process. In what direction would you point us so we can establish our blog, link it to our website, and start writing?

  3. lcarey105
    April 5, 2009 | 3:13 am

    I recently started a blog in Feb and have already seen beautiful fruits from this effort. I’ve met so many awesome people who have been key to helping me to move forward in starting my own business. I initially started blogging as a way to simply journal my experiences and share them with the world. But I’ve realized that it is so much more. It’s a release, a community, a learning experience, networking opportunity, marketing strategy, and the list goes on.

    Cheers,

    LeNesha

  4. liajen
    April 2, 2009 | 3:17 pm

    Hi Andi,
    I recommend 2-3 times per week. But these don’t all need to be full-blown 200-300 word posts. Some posts can simply be a link to useful information on the web, and your commentary as to how it relates to your targeted niche.

    By staying creative, you can ensure that people hear from you regularly, which is one of the components of a successful blog.

    Thanks for commenting!

    Jennifer

  5. funfelt
    April 1, 2009 | 5:15 pm

    Blogging is one way that direct sellers in companies that have restrictions about personal websites can build an online presence. Just be sure to check your company policies. I like having one on a topic related to my business, kids activities. The best ones are full of useful information and keep the business stuff on a separate page. I post once a week myself (if that) since it can be pretty time consuming and my main focus is on my party business, but anything you can get out there helps!
    Karen Clark

  6. Andi Sherwood
    April 1, 2009 | 4:06 pm

    Great article – reminds me that I need to block out time in my schedule each week to blog. Otherwise, I don’t get around to doing it because there is always other stuff to fill up my time.

    How many times would you recommend publishing a new post? Once a week? More?

    🙂

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