So how do you tell EVERYONE on your social networks???
Answer: you don’t.
No matter how great your deal is, if your friends on your social networks have not opted in for business messages from you, you should not spam them. And sending that red hot special out as a status update is spam.
So instead, make sure you’ve got opt-in areas set up for your contacts. Places that the people who WANT business messages from you can tell you so. These include:
- A newsletter sign-up form. You can place this right on your Facebook profile using the HTML your autoresponder program generates for you, along with the Profile HTML application in Facebook. People who have opted in for your newsletter have told you that they want business messages from you. (I’m covering this in my Effective Facebook Strategies course that starts today.) You should also have this on your blog, if you have one.
- A customer group (or opportunity group). (This could also be a Page, but I don’t like those as much for individual direct sellers.) Set up an online community for people who are interested in what you have to offer. And fill it up with lots of free stuff they can use, like informational articles and special events, as well as the specials and discounts you have to offer. Research is showing that most people connect with businesses on their social networks in order to get free stuff and discounts. What can you offer?
UPDATE 1/2011: When I originally wrote this post, a customer group was a great choice. However Groups have changed and no longer allow customers to opt-in. Therefore, I can no longer recommend them for customers. At this date, a Page is a better choice for interacting with customers.
Then you can OCCASIONALLY mention in your status updates that if people want more info on your business/products/opportunity, they can join your group or sign up for your newsletter. Provide them with a link where they can do so. You should also invite every customer and prospect you work with in person to connect with you in these online opt-in places. (The fortune is in the follow-up!)
I know you want the world to know about your special. But if people haven’t asked you to tell them, it’s spam. Don’t be a spammer. Give people the option about whether or not they want to learn about what you have to offer.
How do you approach the “special” in your online networking? Would love to read about it in the comments.