How Do I Tell Everyone in My Social Networks About My Red-Hot Special?

So you’ve got a new hot special.  A red hot deal.  Something you want the world to know about, because you’re SURE that EVERYONE will want to take advantage of such a great deal.

So how do you tell EVERYONE on your social networks???

Answer: you don’t.

No matter how great your deal is, if your friends on your social networks have not opted in for business messages from you, you should not spam them.  And sending that red hot special out as a status update is spam.

So instead, make sure you’ve got opt-in areas set up for your contacts.  Places that the people who WANT business messages from you can tell you so.  These include:

  • A newsletter sign-up form. You can place this right on your Facebook profile using the HTML your autoresponder program generates for you, along with the Profile HTML application in Facebook.  People who have opted in for your newsletter have told you that they want business messages from you. (I’m covering this in my Effective Facebook Strategies course that starts today.)  You should also have this on your blog, if you have one.
  • A customer group (or opportunity group). (This could also be a Page, but I don’t like those as much for individual direct sellers.)  Set up an online community for people who are interested in what you have to offer.  And fill it up with lots of free stuff they can use, like informational articles and special events, as well as the specials and discounts you have to offer.  Research is showing that most people connect with businesses on their social networks in order to get free stuff and discounts.  What can you offer?

    UPDATE 1/2011: When I originally wrote this post, a customer group was a great choice.  However Groups have changed and no longer  allow customers to opt-in.  Therefore, I can no longer recommend them for customers.  At this date, a Page is a better choice for interacting with customers.

Then you can OCCASIONALLY mention in your status updates that if people want more info on your business/products/opportunity, they can join your group or sign up for your newsletter.  Provide them with a link where they can do so.  You should also invite every customer and prospect you work with in person to connect with you in these online opt-in places.  (The fortune is in the follow-up!)

I know you want the world to know about your special.  But if people haven’t asked you to tell them, it’s spam.  Don’t be a spammer.  Give people the option about whether or not they want to learn about what you have to offer.

How do you approach the “special” in your online networking? Would love to read about it in the comments.

12 Responses to How Do I Tell Everyone in My Social Networks About My Red-Hot Special?
  1. Lyndsey
    May 9, 2012 | 5:03 am

    Thankyou, I’ll certainly be more cautious of spamming from now on.
    Lyndsey recently posted..Here are my new Phoenix Cards

  2. Susana chavez
    January 24, 2011 | 6:21 pm

    This is great advises. I already have a page, so never mind. If the only problem with pages is time, i do not have that problem. Are there any other reasons against pages?

    Other dude is: You say you can post with HTML in your profile, but I understand that since Facebook chaged the profiles pages, you can no longer use HTML, or Can you? How can I configure the use of HTML in my profile?

    I think you can do it in pages, using a tab, but maybe that will be removed soon by FB.

  3. Melissa Laverty
    June 7, 2010 | 11:59 am

    This post couldn’t have come at a better time. My company is running a daily special all month and it would be easy to get caught up into blasting it on all of my outlets everyday. But I HATE that!
    Since your post, I’ve been trying to deliver strong content while at the same time informing of the “Deal of the Day”.
    But, I want to be sending this just to the people who want it so I loved your post about Fan Page vs. Group. I tried the Page and you’re right, it’s a lot of work. And the thing that I like best about FB is the relationship that is created – it just doesn’t happen with a Page and it is vitally essential in DS.
    Now I’m leaning towards the Group…invitation only…weeds out competitors (ie other consultants)…opt -in. My only issue is the lack of the Feed. Here’s my thought on getting around that – tell me what you think —

    Create a Group and Invite your Friends to join. If they do, create a Friend List with just members of that Group. Then, when you want to post something that will appear on their Wall as an Update (rather than a Message or an Event) you can customize the post to only be seen by that List of Friends, the Friends in your Group. Does that make sense and do you think it will work?

    • Jennifer Fong
      June 7, 2010 | 7:54 pm

      I think it’s a great solution Melissa! Let me know how it works for you!!!

  4. Heather
    June 2, 2010 | 5:38 pm

    great article as always—-

    I also like to use the event feature to inform customers of sales, mystery hostess parties, and the like…… I invite only those I know will be interested or open minded to it. The additional benefit of the event feature is that once people see others rsvp-ing yes, that makes them want to be part of the team and rsvp yes too and it’s a nice centralized place for updates for that event. oh, 15 people are in the mystery hostess party drawing so far– are you one of them? that sort of thing. you can message people you’ve invited to an event.

    Since I promote 2 companies and neither company wants their name splashed on facebook without company approved advertising, I have a fan page for my own website….. all the website is is a little about me and links to both my blogs which talk about the topics of both companies but don’t mention the companies by name. All 3 sites invite people to sign up for my list on which I have an ezine coming out every other wednesday. For me the page has worked well and I haven’t found it very time consuming. however, I have a design typo that getting my designer to fix has been a challenge. *lol*.

    when I have a new friend, I invite them to my page. When I have a new fan (ok liker) and they have mutual friends with me, I invite them to be friends.

  5. Alyssa Cleland
    June 2, 2010 | 12:34 pm

    Hi Jennifer, thank you for these helpful tips! You said you do not think a fan page is a smart tool to use for direct sellers. Can you explain a little more about why please? I’m concerned because I already have a fan page that already has 170 fans – this was recommended to me instead of a group. Since you are an expert, do you recommend I just change it over to a group instead or make an additional group so I have both a page and a group? Thank you for your expertise! ~Alyssa

    • Jennifer Fong
      June 2, 2010 | 12:36 pm

      Since my main issue with a Page is the time it takes, I’d say a group OR a page. Certainly not both! 🙂

      • Alyssa Cleland
        June 7, 2010 | 2:40 pm

        So you do not recommend changing my page over to a group necessarily – I can just keep my fan page? Are there functions that a group can do verses a page? Thanks!

  6. Christine Casey
    June 2, 2010 | 11:10 am

    Jen, you are so right ~ unless someone has OPTED-IN to receive information/offers about your business, do NOT “spam” them with updates, etc. And, thank you for sharing the idea of occasionally mention in status updates that if people want more info, they can join group or newsletter. Great stuff! Thanks!! Christine

  7. Missy
    June 2, 2010 | 10:33 am

    Thank you for this message. I have a fan page that I use to promote specials that I am running, and upcoming company specials. I also do a recipe of the week. This keeps the fans looking forward to receiving this each week. The only thing I don’t like about using the fan page is when someone comments on my post it doesn’t email me or notify me that a post was made. Is there a way I can change that so I will get an email or something to notify me?

    Also, I was wondering if there was a way to put a link to my fan page in the signature of my yahoo email? Any help that you can give would be appreciated. Thanks, Missy

    • Jennifer Fong
      June 2, 2010 | 11:20 am

      Missy, there is no way to set up notifications with Pages unfortunately. Just one more reason I don’t recommend them for direct sellers.

      Have you set up the username for your facebook page yet? You can do that at http://facebook.com/username. Then you can put your URL link in your Yahoo email signature file.

      Hope that helps!

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