My favorite social network these days is Facebook. Since the people I’m looking to connect with are people that enjoy sharing photos, ideas, etc, Facebook is a logical place for them to congregate. And it’s where I really focus on building my “tribe.” As such, I’ve come to appreciate features such as the “Like” link, which I use to acknowledge posts that I enjoy, or people I want to connect with in some small way.
So lately when I’ve been on Twitter, I’ve found myself wishing I had a “Like” button. Again, it would be to acknowledge posts that make me smile, etc. I wrote the tweet, “Didja ever wish that Twitter had a “Like” button?” Not really expecting an answer. Just a random thought. So it surprised me when this opened up a discussion. Several folks said that this is what a RT is for. (A RT – retweet – on Twitter is when you share a post that someone has tweeted with your network.) One person even suggested that it was less than authentic not to share content that you would “like.”
But I don’t think so. You see, I feel like I have made a certain commitment to the people that follow me. I’ve promised to share content that they will find valuable, and I mix it with content that helps them come to know me (that whole “know, like, and trust” thing.) So when someone talks about something completely random that makes me smile (for example, “just had a fabulous cup of coffee”) I don’t see it as necessary to RT that to my entire network. I think that could waste my network’s time. Now of course I could send a tweet back to that individual saying something in response. But sometimes I wish I could just click something quickly, such as a like button, to acknowledge the tweet without putting a lot of effort into it. (Does that make me lazy? Maybe. But I’m also busy, and sometimes things shouldn’t require that much effort.)
Maybe I’ve been conditioned by Facebook to “like.” 🙂 But I think there is a difference between sharing value with your network with relevant RT’s, and RTing stuff simply to say I liked your random post. If we’re using social media for business, we’ve made a commitment to the followers we’ve invited to join us. We commit to sharing relevant content (emphasis on “relevant”), to developing a personal relationship, and to connect from time to time. While we each need to make a decision as to what type of content does that for us, I don’t think the whole world needs to read messages when all we want to do is acknowledge something that made us smile.
I guess it’s just one more reason why Facebook works for me more than Twitter does these days.
What do you think?