Social Media Marketing is the big buzzword of online marketing these days. As I said in yesterday’s post, I believe that this type of marketing is the future of direct sales, because there are just SO many people participating in social media. One of the foundations of ANY marketing is to go where the people are, and the best part of this type of marketing is that so much of it can be free (cash-wise anyway…you still have to invest time if it’s to be effective.)
So how does a direct seller get started with social media marketing? Begin by building your group of friends/followers. Here are some tips based on my own experiences:
- Sign up for a Facebook account. If you’ve signed up as a consultant/distributor with a direct sales company, you probably enjoy networking and interacting with others. If so, you NEED to have a Facebook account. It’s a really fun way to interact with people you know in real life, as well as people you met eons ago. Best of all it’s FREE.
- Once you’ve signed up for Facebook, make the most of it. Add as many friends as you can find, join groups where you can meet others with similar interests, engage in the interactive activities available, and basically have fun with it. Post occasionally about your business with your status and notes, but don’t do it all the time. Remember it’s social first, so spend the time having fun sharing in topics and conversations that are important to you.
- One point of caution: Keep your politics and your religion to yourself in social media marketing. I’m not saying you can’t put these in your profile, but you most likely would like to have as many customers as possible. The quickest way to turn people off is to try to convert others through this media, or express negative opinions about others. Remember, this medium makes it very easy for people to ignore you. Don’t get them mad!
- Have fun with it! Many of our Learning is an Art consultants that have joined Facebook speak with great enthusiasm when discussing their Facebook experiences. Why? Because it’s fun! It’s a lot of fun to interact with people about topics that interest us. Remember…if you’re not having fun with Facebook do it differently. We are a lot more likely to spend time on things we enjoy, so engage people that you will enjoy interacting with.
- Learning is an Art has an online app on Facebook where you can send your friends virtual Learning is an Art games and toys. It’s a great way to let people know what products we offer, creating awareness that can build business. Perhaps your company has apps that you can take advantage of. Check it out and find ways to build awareness of your brand. (Of course make sure your company approves of online marketing first.)
- Include a link from your profile to your company website. Especially if you can sell products online through your company, be sure to provide a link from your profile to your site. At Learning is an Art we’ve found that some of the highest-quality links we get to our website (meaning that people spend a significant time on the site, and engage in a meaningful/profitable way) come from Facebook. I believe the reason for this is that the people who link to our site are coming because they already have a relationship with the person providing the link, and therefore trust and value the information more.
- There are a number of online group sites with people discussing every topic you can possible think of. Go to a site such as Yahoo! groups (http://groups.yahoo.com) and search on topics that interest you. Whether or not you can market directly to the people you meet on these groups, within the group, this is networking. You are building up a group of people that you can have conversations with, and that is how you build your business. If you can’t have conversations in the group, offline conversations also work.
- Put your signature, including your business info and website link, at the bottom of every email you send. It’s a little way to advertise your business in every group you’re in.
- Listen. In these groups, just like in-person, the best trait a direct seller can exhibit is the trait of listening. When people talk about their situations, identify those that could be helped through your products and/or opportunity. Then, email them offline and see if they’d be interested in learning more.
- PARTICIPATE. Don’t just be a walking advertisement. This goes back to what I said above. It’s very easy to tune you out if you’re annoying. People join groups to talk about the topic at hand, and networking is about meeting people with various interests. If you ONLY talk about your business, and not about the purpose of the group, you’ll be ignored by the participants, and you may even violate the rules of the group. So join groups that match your interests, and enjoy the conversation!
There is so much more to social media marketing, but if you’re not doing it yet, this is a great, and enjoyable, way to start. Remember, as a home-based business owner, you should be having FUN!!! So get involved, find your groups, and enjoy the process.
You’ll be on your way to a successful social media marketing strategy.
At Learning is an Art, we teach our consultants these strategies, and many more, within our Digital Consultant program. Our Digital Consultants run their businesses exclusively online, and we teach them all the skills they need to know to enjoy a successful, and profitable, online business. Best of all, it only costs $25 to get started! If you’d like to find out more, visit us online at http://www.learningisanart.com/careers.