Simple Ways to Improve Your Google Ranking

A few weeks ago, I received a call from a very large direct selling company about my social media consulting and training services. “You were easy to find,” the gal who called me said. “If you Google “direct sales social media” you’re the first thing that comes up.” I went and checked, and she was right. Both this blog, as well as the wordpress.com blog where I started writing, come up on the first page.

Now many posts with this type of title will teach you all about advanced SEO techniques to achieve this in a few weeks. I didn’t do any of that. Instead, I focused almost exclusively on providing focused, valuable content that would be of interest to my niche. And I’ve done it consistently for several years. As a result, I have that placement on Google.

And you don’t need advanced degrees to do it. While I have a basic understanding of how SEO works, I am far from an expert. Here’s exactly what I did:

  • Blog Title. I chose a blog title with the main keywords people might use to find the kind of content I write about. It’s no accident that my blog comes up with a search for direct sales social media, because the title of the blog is “Direct Sales & Social Media.”
  • Titles and 1st Paragraphs. The titles and first paragraphs of my posts use keywords too. I try to use a mix of the terms most used by people in my target market, when looking for my type of content. Now I must stress I don’t do it all the time. It’s content first for me. But whenever possible, I do use those terms, and it helps.
  • Daily Articles. This is a biggie. Google ranks fresh content the highest. I write an article every weekday. This certainly helps.
  • Incoming Links. I have a great many incoming links to my site. Some of these come from Twitter and Facebook when I share my posts. Others come when other people share my work, or link to it from their sites. And why do they share it? Because it’s valuable, and relevant to their contacts. Consistent value is the key. I’ve also registered my site on blog sites such as technorati.com. These also help.
  • Tags. I make sure to add relevant tags to every post I write. These help a bit with SEO.
  • Length of Domain Ownership. I’ve registered this domain, jenfongspeaks.com, for 10 years. Google takes the longevity of domain ownership into consideration as part of its ranking algorithm.
  • A Little Bit of SEO. I use a few plugins on my blog to help with Search Engine Optimization. These include Google XML Sitemaps and SEO Title Tag. I’m sure there are more I could be using to increase my SEO rank, but as I said, I’m a lot more focused on content and my audience than my Google rank.

Now of course, I’ve been at this for years. I wrote my very first post on January 11, 2009. And I wasn’t on the first page of Google my first day. 🙂

If you want to do organic search engine optimization, the main things to keep in mind are consistency of message, valuable content that people will share, and making sure people know about your content by sharing it yourself through your social networks. It takes time to build up a blog following. But by sticking with it, your site will rank higher, and the people will come.

Do you take search engine optimization into account? What tips can you share? Would love to read your thoughts in the comments!

6 Responses to Simple Ways to Improve Your Google Ranking
  1. Bett
    July 11, 2013 | 6:06 am

    Hey Jen,
    great articles!
    i currently set up both a facebook shop and an online store but am receiving little or no traffic at the moment,
    its based in kenya but it seems like very few people are viewing my posts, what could be wrong?
    view facebook page here: http://www.facebook.com/Purpinkgifts

  2. Jackie Ulmer
    March 18, 2011 | 3:44 pm

    Hey Jen!

    Great article. I’ve spent a little (and I mean little) bit of time learning some basic SEO and am like you. I focus on a few key things and more than anything, relevant content! Who has time to constantly be trying to “out wit” Google and all of their changes constantly?

    Attract an audience that reads your stuff because of YOU and some of the Search Engine stuff will take care of itself!

    Funny, my site is right under yours in the search you mentioned. I thought that was funny!

    EXPECT Success!

    Jackie Ulmer
    Jackie Ulmer recently posted..Ways to Send Out Fun Cards For Business

  3. Shanna Hatfield
    March 17, 2011 | 10:34 am

    Hi Jennifer!
    Thank you for another article filled with great content. And congrats on your awesome Google placement! =)
    Shanna Hatfield recently posted..Happy St Patrick’s Day

    • Jennifer Fong
      March 17, 2011 | 10:47 am

      Thanks Shanna!

  4. Tim
    March 17, 2011 | 10:23 am

    You covered it great Jenn. The only thing I could add is that Goggle also recognizes how many times your site has been visited. This goes along with where you mentioned sharing your site info. through social media. So try to get as many people visiting your site as possible through whatever means you have available and/or can afford.

    • Jennifer Fong
      March 17, 2011 | 11:01 am

      Thanks for the great tip Tim! Yes, site visits is certainly an important part of SEO!

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