When I was a consultant with a direct selling company, social media was not as prevalent as it was today. People didn’t even have a name for it yet. Yes, I participated in social media for personal use, but I didn’t even contemplate using it for business.
My, how times have changed.
Those of you who know my story know how the direct sales company I founded began using social media, and the amazing results we experienced when we weren’t even good at it (Facebook became one of the top 5 referrers to our corporate website consistently, and people were spending 3-5 times the average visit length of any other referrer.) But I sometimes think back to those days when I was a consultant, and what I would do if I joined a direct sales company as a consultant today.
So today I decided to share with you exactly what I’d do with social media. Keep in mind that before I did ANY of this, I’d first get as many parties booked as possible (or appointments made if it was an MLM), and would begin hostess coaching. I’d also make sure I knew how to do a demonstration, and understood the product line. Then here’s what I’d do with social media, specifically (This is not meant to be a comprehensive list of everything you need to do to run a successful direct sales business. This is just the social media part):
- First, if it wasn’t already in my company training, I would add social media elements to my hostess coaching process. Since getting as many parties as possible on my calendar would be my first priority, I’d want to have the hostess coaching covered first.
- I’d make sure my personal website was set up with my company, and then I’d add the company and link to my Facebook profile.
- I’d add my business to my LinkedIn profile, and include a link to the opportunity section of my personal website.
- I’d set up a customer group within Facebook, add my contact info, and begin populating it with content related to my product line. I’d invite every customer I worked with to connect with me on Facebook and join my Facebook group.
- I”d create an e-newsletter with advice related to working from home successfully.
- I’d start sharing tips related to working from home, as well as my product line through my status updates. (Not ads…tips.)
- I’d search keywords related to my product line, to see what the people who would be looking for what I had to offer were talking about. I’d build relationships with people whom I thought might be good prospects.
- I’d search out online groups related to my product line, as well as working at home, and get to know people.
- I’d start a blog related to my opportunity. I’d offer general advice about running a successful home-based business, and provide a place to sign up for my e-newsletter on the blog. The goal of my blog would be recruiting.
Now I would also be focusing on the training from my company, getting good at the demo, calling my friends and family about the business, networking, etc. The social media part is only one small part of the overall package for running a successful direct sales business.
You may notice that I did not include a Facebook Page in the list above. If I were starting a direct sales business I would not be spending time on a Facebook Page. That level of visibility is the company’s job. My job is relationships with individuals. I think that time people spend building and populating Facebook Pages, in addition to their Profiles, is better spent booking, selling, and recruiting. You can read more about my thoughts on a Facebook Page for independent direct sellers, based on my experiences running the operations of a direct selling company, as well as helping direct sellers and direct sales companies around the world use social media successfully, here.
How does my plan compare to what you are doing? Would love to read your thoughts in the comments below!