How Individual Direct Sellers Are Making Social Media Work for their Businesses

Recently I asked you all what blog topics you’d like to see me write about, and one of the topics that was suggested was that people want to hear about folks that are actually experiencing success with social media in their direct sales and network marketing businesses.  What are they doing, and how is it paying off?  Theory is all well and good, but give us the good stuff!  Who is actually making it work (and making money)?

Margo Porras

So today I’d like to invite you to be part of this post.  I’m going to start with something that was sent to me recently by Margo Porras, a Group Leader with Private Quarters, a home party plan company that sells high quality linens and comfortwear for the bed and bath.  I’ll let Margo tell her story in her own words:

Hi Jen!

I just wanted to take a moment to thank you again for your extremely valuable talk on social networking and blogging that you gave at our company’s national convention last summer. I wanted to contact you again just to give you an update on what has happened for me and my business since I’ve applied all the tips I got from you.

1. My blog, “The Blissful Bed and Bath” (which I started just a few hours after taking your seminar, twice) appears on the first page of ANY Google search related to my company, most of the time placing in the top 5 citations.

2. My twitter account (@margodesign) and Facebook business page continue to grow, and most of my followers are people I have never met in person. This has really helped to build my credibility with new customers.

3. I have received inquiries and and orders from people all over the world who have found my site by searching for quality bedding online. Because of the tips you gave us regarding content, they feel like I am approachable and not pushing a “hard sell” on them.

Most importantly, you showed me how to use my site to provide valuable content to my existing customers, the ones who have actually worked with me personally. My site has gone a long way to strengthen their perception of me as their consultant.

And the best part? Thanks to your helpful tips-it was easy.

So THANK YOU! I just wanted to let you know that you’ve really made a difference in my business, and continue to do so with your blog.

Have a great weekend!

Margo Porras, Group Leader with Private Quarters

Congratulations to you Margo!  That is fantastic work.  Margo took action with the principles I’m teaching all of you, and you can see the results.

So now I’m asking you to jump in here.  Let’s make today’s post a collective post from all of us (today you’re all guest columnists!)  In the comments, please share what you’ve done in social media, and how it worked for you.  Please try to include the specifics…share with us things such as:

  • What tool did you use, and what did you do with it? (Feel free to include links to your individual social media presences when referencing them.  Incoming links = GOOD!)
  • How much time have you spent on social media marketing for your business?
  • What was your goal?
  • How have you measured your results?

Let’s share some collective wisdom.  It can make a big difference for all of us.  One favor though…can you please click over to the blog to share your comments?  (You may be reading this in a reader, email, on Facebook, etc.)  That way, all of your stories are in one place, and everyone can access them.

Thanks!  Can’t wait to read YOUR posts today!

7 Responses to How Individual Direct Sellers Are Making Social Media Work for their Businesses
  1. Kate Percival
    May 24, 2010 | 4:20 pm

    Hi Jen! After reading some of your blogs and posts about the separation of personal and business pages, I’m considering using my personal profile page to help boost my direct sales business (I’m with Creative Memories). However, I have a few questions about doing this. In regards to groups, is there a limit to how many people can be listed in one group? What exactly do you use the groups for? I currently have a business page for my CM “identity”, which has gotten me a few new contacts, but it has not really generated any business for me. How would I go about making the transition from having a business page to incorporating everything into my personal profile? By the way, I love your blogs, and I look forward to reading them! Thanks for all the info!

    Kate Percival
    Creative Memories Independent Consultant

  2. Denise Ouellette
    May 20, 2010 | 2:16 pm

    Hi Jen, I have been on several of your conference calls and they have all been so informative. I have modelled my FB profile page very similar to yours – with connections to LinkedIn, FB group for my Team, and a FB group for my Customers. I have very consciously posted informative info that I thought fellow consultants,
    and customers would enjoy and find beneficial – and not trying to SELL the product. I have also joined several New Groups on FB and LinkedIn, and it is so wonderful to share information with Fellow Direct Sellers. This has all been VERY NEW for me – but once I started discovering all the amazing resources we have out there it
    is amazing – and has opened up a whole new world 🙂
    It has been a little slower than I had hoped for my customers to join my customer group page, and become friends – however those that have – it has been fun reconnecting with them. I recently had an open house that was very successful, and many of those that attended were from my FB event/invitation, and they brought friends!
    Thankyou so much for all your tips, looking forward to seeing you at our National Conference in August!

    • Jennifer Fong
      May 20, 2010 | 3:56 pm

      Thanks so much for sharing your experience Denise! Direct sellers are so amazing…I just LOVE that we’re all so willing to share. It makes a real difference. GREAT to hear about your successful event!


  3. Lisa
    May 20, 2010 | 1:38 pm

    Hi, Jen. I’m going to keep this short. I’ve only been at this a short time but have found that connecting with people thru private messages has been where the results have come in. I’ve made sales and signed new consultants thru those one-on-one contacts. The blogging/groups/fan pages are a start, but I still find I need to connect individually with people to close the “sale” just like when I’m face to face. Thanks for your continued input- it is making a difference!

    • Jennifer Fong
      May 20, 2010 | 1:54 pm

      Thanks so much for your reply Lisa! I agree with you…it’s the one on one contacts that lead to success. This is still a person to person business…even when we do it online!

      I appreciate you!

  4. Dorothy
    May 20, 2010 | 10:23 am

    Hi Jennifer,
    Today is a great day to ask me about ROI of social media. My family produce business was featured in a post on the blog Every Food Fits, written by a contact I made on Twitter!

    It was published this AM and I’ve gotten several new followers already.
    Thanks for all the information and advice from your course and your blogposts! I saw @staceyviera tweet about food photography, saw she was located nearby and decided to follow her. She has such interesting and entertaining tweets that this blogpost about our company is icing on the cake. I was enjoying getting to know her just for the fun of it.

    I spend about 2 hours a day on social media between FB and Twitter @fruitchick1 That may sound like a lot to some, but A)it doesn’t feel like “work” and B) I can make new contacts, strengthen existing ones, get customer feedback and keep up on industry trends in those 2 hours-way more than I could accomplish with countless meetings and appointments.

    My goal when taking your class was to strengthen ties with my current contacts and customers, and social media has heped me achieve that goal. Many times a week I am now in touch with people who I would normally only contact once a year or “hope” to run into.

    We’ve bonded over family stories, blizzards, food topics and more, allowing relationships to develop multiple layers. This makes talking with them about business so much more natural and comfortable for a shy person like myself who gets a bit flustered trying to think of things to talk about when on the phone. Now I don’t have to wrack my brain, I can just recall what we were IM’ing about the day before!

    Thanks for teaching me tools to help me develop more “fruitful” relationships!

    • Jennifer Fong
      May 20, 2010 | 1:54 pm

      You are such an “action-taker”! Thank you SO much for sharing your experience. I appreciate you!


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