You know, the interesting thing is that most direct sellers just aren’t informed as to how to use social media properly. As soon as they realize what they’re doing, they’re usually horrified, and come around quickly. Direct sellers truly are some of the most well-intentioned folks you’ll ever meet.

And the industry as a whole is truly well-positioned to effect significant change in people’s lives. Where else can a person launch their own business with minimal investment and a full product line, with ongoing training and support, as well as personal recognition for your achievements, included? It’s an awesome model.

It’s now up to direct sales companies to provide the training necessary for their sales forces to use content marketing effectively through social media channels. It’s a great way to help people on both sides of the sale. And a little education goes a long way!

Cheers!
Jennifer

I think we all too often lump “old school” practitioners into the same boat. Old-school marketers, PR, direct sales, internet marketers – we tend to categorize them as “not getting it”, and class everyone the same.

As you clearly show, Jen, this is a mistake and something we should learn from. There are good and bad eggs in every industry – we shouldn’t just think that anyone outside the “social media bubble” is doing things wrong.

Thanks for showing us the other side, so to speak, and I can imagine people sitting in on your training will learn an amazing amount of insight.

Again Jennifer you are right on the money..

Thank You