How to Build Your Direct Sales Facebook Page Community

So now you’ve got a Facebook Page for your direct sales or network marketing business.  Hopefully, you’ve made a plan, specifically identifying your business goals for your Page.  You’ve added a way for people to contact you, and a link to your personal website provided by your company.  You may also have added a newsletter tab where people can sign up for your newsletter, and a link to your blog.  You’ve gotten your Facebook URL, and added a link on your Profile to your Page, using that URL.  Congratulations!  You’ve done a lot.

But now the real work begins.  Yesterday we talked about your Facebook engagement strategy.  How do you get people to comment on or like your posts when they see them in the news feed?  This is an ongoing process, and you should be planning to post at least once daily, and ideally a few times. But that’s only going to appear to those folks who have already “Like”-d your Page.  How do you find new people to join your Facebook Page community?  Here are some strategies (both online and offline):

  • Business Cards: Add your Facebook Page URL to your business cards.  Invite everyone to work with to join your Page.
  • Current Facebook Friends: Invite your business contacts on your friend list to Like your Page.  Your Page includes a “Suggest to Friends” link on the main Page.  If you’ve been using Friend Lists up to now, this will help you.  Just select your Friend List from the Filter Friends drop-down menu, type a personal note, and send the Page suggestion. What’s nice about this feature is that friends who are already fans will be excluded from your invitation.  No spam!  (I probably don’t need to say this, but only invite people once using this method.)
  • Ask Friends to Share: Ask your Page community members to share your Page with their friends.  They can use the “Suggest to Friends” link too.  Write a post such as, “Thanks for being a part of my Facebook community!  If you find this Page helpful, would you share it with a friend?  Just click the “Suggest to Friends” link under my picture.  Thank you!”
  • Mention Your Page on a Post on Your Profile: Mention on your Profile that you have a Page, and invite those interested to join.  You might write a post such as, “I now have a Facebook Page where I share more specific business tips, specials, ideas, and more.  If you’re interested, I’d love to have you Like us.  Click here: Your Facebook URL”
  • Tell Your Group: If you have a group, use the Message All Members feature, letting your group members know you’re moving to a Page.  You may also want to put a post on the wall with a link to the Page, so that if anyone navigates to the Group, they can find your Page easily.
  • Add a Facebook Like Box to Your Self-Hosted Blog: If you host your own blog (not a free blog), you can add a Facebook “Like Box” within a text widget on your sidebar.  Then people can like your Page right from your website.  You can get the code for that here: http://developers.facebook.com/docs/reference/plugins/like-box (You can see an example of this under the heading “Find us on Facebook” on the sidebar of my website at http://www.jenfongspeaks.com)

Now Facebook will also help you with this process.  When your friends like your Page, their friends may see that show up in their news feeds.  This may cause them to be curious and check you out as well.  However when they check you out, you want to be sure that what they find is engaging content that they WANT to like.

What strategies do you use to invite people to Like your Facebook Page?  Would love to read your thoughts in the comments below.  And I also invite you to become a part of our Facebook Direct Sales and Social Media community at http://facebook.com/jenfongspeaks.

10 Responses to How to Build Your Direct Sales Facebook Page Community
  1. Susan Brandes
    May 3, 2011 | 4:33 pm

    Is the “suggest to friends” link still available? I can’t find it on my page.

  2. Natalie
    January 20, 2011 | 10:44 am

    Jen, thank you for this post. This is perfect timing!

    I took the step of creating a Page just last week – naturally, I am keen to see my ‘Likes’ grow.

    I’ve just added the Facebook widget to my blog and am excited to see numbers grow. Hopefully!

    I’ll work through the other tips right away!

  3. Amy Rundbaken
    October 30, 2010 | 8:23 pm

    Thank you so much for this article. I have been trying to create a URL for some time and yippie I did it! Thank you for sharing.

  4. Ralph Gauthier
    October 27, 2010 | 4:26 pm

    Not sure how this affects your tutorial. Facebook will be “transitioning tabs to iframes later this year”. I would assume that FBML will still be supported but the documentation is unclear on this.

    Pulled from Facebook Developer Site:
    FBML enables you to build Facebook applications that deeply integrate into a user’s Facebook experience.

    Note: We do not recommend FBML for new developers. If you aren’t already using FBML, you should instead implement your application within an iframe, using the JavaScript SDK and social plugins for client-side integration with Facebook services. The one exception: if you absolutely must create an application that appears as a tab on a Facebook Page, you will need to use FBML for now; tabs do not currently support iframes directly. We will be transitioning tabs to iframes later this year — please see the developer roadmap for more details.

    • Jennifer Fong
      October 27, 2010 | 7:02 pm

      Thanks for sharing this Ralph. I read this too. What I believe they said, also, is that current FBML will continue to be supported. If they make it too complex, the average user won’t be able to do much with their pages. But just like anything on Facebook…Facebook will do what they will do. Feels like we’re constantly playing catch up when they change everything dramatically again!

  5. Cynthia Gratzer
    October 27, 2010 | 9:31 am

    Awesome Info. Thanks. Love the part about suggesting your friends suggest your page. I like the way you have it worded!

    • Laurie Ryan
      October 28, 2010 | 8:51 pm

      I agree with Cynthia – suggesting that my friends suggest my page to their friends! Why have I never thought of this?

      I followed your advice in a recent post and got a customized URL for my profile and my page. Thanks! I didn’t know I could do that. But now I added that to my e-mail signature, with the facebook icons, one of which I’ve hyperlinked to go to my profile and the other to my page. I’ve done the same with my twitter. I’ve also written out the URL next to the icons. I just did this a couple of days ago, so don’t know how it’s working yet.

      I’m so glad you’re giving all these facebook page tutorials!

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