It’s fairly easy to create a Facebook Page if your goal is to increase sales. Pretty much all you need to do is provide content related to your product line. So if you sell bags? Share tips on organization. Clothing or jewelry? Fashion tips! Nutriceuticals? Healthy living tips. See? It’s pretty easy to identify the need that your products solve, and provide additional information related to that.
But what if your goal is to recruit? Then what should you share on your Facebook Page?
What you should NOT be doing is simply highlighting all the great things about your opportunity. While it’s fine to occasionally mention your opportunity, if that’s all your Page consists of, you may as well send people to the opportunity page your company provides on the website and call it a day. A Facebook Page is more about creating a conversation, building relationships, and highlighting how great it would be to work with you. It takes work and commitment if it’s to be effective.
So what should you include on your Page? Here are some ideas:
- Share tips about running a business. These can range from time management to working at home with kids around to organization. These little training nuggets give people an idea of what it would be like to be trained on your team.
- Share inspirational quotes. These are things that are motivating, and they show that you’re a positive person that’s great to work with.
- Highlight stories about people on your team. Recognize the great things they’ve accomplished as part of your team. This shows prospects that you recognize people for their efforts, and helps them feel like they can accomplish great things with you too.
- Provide links to business articles. These might be articles your company provides, or they might be from other places around the web. They could be about how to use technology for business, the good news about direct selling, charitable campaigns your company has run, etc. All of these articles highlight the value of working with a direct selling company, and you in particular.
- Oh, and talk about your opportunity too. On a Page, you can occasionally talk about how great your opportunity is, because the people who follow it have opted in. But don’t beat people over the head with it. Rather, focus on highlighting what you love about the opportunity, as well as some of the benefits someone would experience as part of your company. Instead of “Join now” (which is really more about you) focus on “If you have this problem, here’s a solution provided by the opportunity” (which is more about them.) See the difference?
A Facebook Page designed for recruiting still has to be valuable. So be really clear about who you want to attract, and then provide content that will be valuable to that audience. Ask questions and comment on all activity in order to encourage more.
And make sure you’ve got a way for them to convert. Have a tab on your Page that allows them to sign up for a newsletter you’ve designed specifically for prospects interested in the opportunity. (I’ll talk more about that in another post.) And make sure you’ve included a link to your opportunity page on your website, where they can sign up immediately. Conversion is the most important part!
Do you have a Facebook Page designed for recruiting? What kind of content do you provide? Would you add or change anything on my list? Would love to read your thoughts in the comments below.