Last week I shared with you how to create a basic Facebook Page. Now I’m a big fan of the idea of keeping it SUPER simple. A couple of reasons for this:
- 99.5% of people’s interactions with your Page will happen through the news feed, not your Page itself. So you are much better off spending the time you’d otherwise devote to “tricking out” your page to learning how to engage people well.
- People who want to sell their Facebook Page design services tell you all these cool things you should add to your Page to “optimize” it. You get all overwhelmed and then fork over your money to THEM to do it. Not to say that they don’t think they really are giving you the best possible Facebook Page. But I refer you to #1 above. Save your money, keep it simple, and do it yourself.
This week I’m going to spend some time talking about your Facebook Page engagement strategy. That’s really where the magic happens. What do you post that gets people to comment on your posts, which in turn makes you more visible? I’ve got some ideas to share with you, and I invite you to share your ideas, too.
But today, I promised to show you how to create a “Newsletter” tab on your Facebook Page. It’s really not hard, although it does require just a teensy bit of work. You can do this though!
Scroll all the way down to More Applications, and click Browse More.
What we’re looking for today is a handy little application called Static FBML. This application lets you create custom tabs in Facebook, and we’re going to use it to create a Newsletter tab for your Facebook Page.
In the Search box on the left, type Static FBML. Go to that application, and click the Add to my Page link under the big question mark.
Now go back to your Facebook Page, and click the Edit Page link again. Look in the list of applications for your Page. You’ll notice that you now have one called FBML – FBML. Click Edit below this title.
Yes, it’s just a blank box. The magic happens based on what you put within it.
Now for your Box Title, you want to type “Newsletter” or some variation of that. Mine just says Newsletter. This is what will appear on the tab itself.
Now you need to add the code that will allow people to sign up for your newsletter. You do not need to write this code yourself. You just need to use a program to get that code.
If you have an autoresponder program, this process is actually quite simple. I use AWeber (affiliate link). Other autoresponder services are Constant Contact, MailChimp, iContact, and others. The service you use is really based on the size of your list and the features you want. I like AWeber because it’s the most flexible and functional, in my opinion.
Now you need to go to your autoresponder service. Since I use AWeber, I’ll show you how to do this using that service. Once you log into your account, and set up a list for your newsletter, you select that list and click the Web Forms tab near the top. Then click the Create Web Form button.
Your code will display. Select Raw HTML Version, and I recommend that you uncheck the box at the bottom (the styles may come through, but I’m not sure. If it does take, let me know in the comments.) Then, select the code that displays, and copy it.
At this point, switch back to the FBML box on your Facebook tab. Paste the code that you copied into the big box. Now it will look something like this:
Click Save Changes.
Navigate back to your Facebook Page. The Tab should display along the top of your Page.
If you don’t see it, you may already have the maximum number of Tabs displaying. Click the + sign at the end of your row of Tabs and see if it’s there. Then you can click your Newsletter tab, and drag it into a visible position along the top.
I Don’t Have an Autoresponder Program
“But wait!” you say. “I don’t have an autoresponder program.” Or “My company provides my newsletter. How can I add my newsletter to my Page without the code from an autoresponder service?”
You can do it by creating a simple email form. Each lead will come to your email, and you can input those leads into your email program manually.
The easiest way to do this is with a service like Freedback.
Follow the simple steps on this site to set up a free account, and you can create a contact form in a few minutes. Simply paste the code you receive at the end of the process into your FBML box on your Page (see the step above where we paste the code in the FBML box), Save, and you have a newsletter form. Be sure to test it right away to be sure that it works, so you don’t lose any leads!
So that’s the end of the bells and whistles for your Facebook Page, and honestly, this step was the most complex. From here on out, it’s about engagement. And you know how to talk to people, right? The technical part is over. Now let’s engage! Look forward to additional posts this week where we discuss just that.
And let me know how it goes! You can post in the comments here, or over on my new Facebook page at http://facebook.com/jenfongspeaks. I LOVE hearing from you!
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