How to Create a Newsletter Tab on Your Facebook Page

Last week I shared with you how to create a basic Facebook Page.  Now I’m a big fan of the idea of keeping it SUPER simple.  A couple of reasons for this:

  1. 99.5% of people’s interactions with your Page will happen through the news feed, not your Page itself.  So you are much better off spending the time you’d otherwise devote to “tricking out” your page to learning how to engage people well.
  2. People who want to sell their Facebook Page design services tell you all these cool things you should add to your Page to “optimize” it.  You get all overwhelmed and then fork over your money to THEM to do it. Not to say that they don’t think they really are giving you the best possible Facebook Page.  But I refer you to #1 above.  Save your money, keep it simple, and do it yourself.

This week I’m going to spend some time talking about your Facebook Page engagement strategy.  That’s really where the magic happens.  What do you post that gets people to comment on your posts, which in turn makes you more visible?  I’ve got some ideas to share with you, and I invite you to share your ideas, too.

But today, I promised to show you how to create a “Newsletter” tab on your Facebook Page.  It’s really not hard, although it does require just a teensy bit of work.  You can do this though!

Now you’ll start back on your Admin page of your Facebook Page.  To get there, click Edit Page under your picture.

Scroll all the way down to More Applications, and click Browse More.

What we’re looking for today is a handy little application called Static FBML.  This application lets you create custom tabs in Facebook, and we’re going to use it to create a Newsletter tab for your Facebook Page.

In the Search box on the left, type Static FBML. Go to that application, and click the Add to my Page link under the big question mark.

Now go back to your Facebook Page, and click the Edit Page link again. Look in the list of applications for your Page.  You’ll notice that you now have one called FBML – FBML.  Click Edit below this title.

Now you should have a box that looks like this (It says FBML in the Box Title, but we’ll delete that.)

Yes, it’s just a blank box.  The magic happens based on what you put within it.

Now for your Box Title, you want to type “Newsletter” or some variation of that.  Mine just says Newsletter.  This is what will appear on the tab itself.

Now you need to add the code that will allow people to sign up for your newsletter. You do not need to write this code yourself.  You just need to use a program to get that code.

If you have an autoresponder program, this process is actually quite simple.  I use AWeber (affiliate link).  Other autoresponder services are Constant Contact, MailChimp, iContact, and others.  The service you use is really based on the size of your list and the features you want.  I like AWeber because it’s the most flexible and functional, in my opinion.

Now you need to go to your autoresponder service. Since  I use AWeber,  I’ll show you how to do this using that service.  Once you log into your account, and set up a list for your newsletter, you select that list and click the Web Forms tab near the top.  Then click the Create Web Form button.

Fill in the details to design your web form. I would suggest avoiding the templates, because I’m not sure that they translate well into Facebook. Be sure to click Save Web Form when you’re done.

After saving your web form, Aweber will ask you who is going to install your web form.  Click “I will install my form.”

Your code will display.  Select Raw HTML Version, and I recommend that you uncheck the box at the bottom (the styles may come through, but I’m not sure.  If it does take, let me know in the comments.)  Then, select the code that displays, and copy it.

At this point, switch back to the FBML box on your Facebook tab.  Paste the code that you copied into the big box.  Now it will look something like this:

Click Save Changes.

Navigate back to your Facebook Page.  The Tab should display along the top of your Page.

If you don’t see it, you may already have the maximum number of Tabs displaying.   Click the + sign at the end of your row of Tabs and see if it’s there.  Then you can click your Newsletter tab, and drag it into a visible position along the top.

I Don’t Have an Autoresponder Program
“But wait!” you say.  “I don’t have an autoresponder program.”  Or “My company provides my newsletter.  How can I add my newsletter to my Page without the code from an autoresponder service?”

You can do it by creating a simple email form.  Each lead will come to your email, and you can input those leads into your email program manually.

The easiest way to do this is with a service like Freedback.

Follow the simple steps on this site to set up a free account, and you can create a contact form in a few minutes.  Simply paste the code you receive at the end of the process into your FBML box on your Page (see the step above where we paste the code in the FBML box), Save, and you have a newsletter form.  Be sure to test it right away to be sure that it works, so you don’t lose any leads!

So that’s the end of the bells and whistles for your Facebook Page, and honestly, this step was the most complex.  From here on out, it’s about engagement.  And you know how to talk to people, right?  The technical part is over.  Now let’s engage!  Look forward to additional posts this week where we discuss just that.

And let me know how it goes!  You can post in the comments here, or over on my new Facebook page at  I LOVE hearing from you!

And if you know a direct seller who would benefit from this blog, won’t you share it with a friend, and invite them to subscribe?  Just click the Share button below.  I appreciate you spreading the word!

28 Responses to How to Create a Newsletter Tab on Your Facebook Page
  1. Jenny
    September 20, 2012 | 7:51 am

    How do we do this now with the new timeline layout???

  2. Scentsy
    March 21, 2011 | 1:48 am

    I am in the midst of creating a presentation on how to create a FB business page for my team and this was a huge help! I will definitely be referring to my team to this post also. Thank you!!!

  3. Janie
    March 14, 2011 | 8:24 pm

    I was just accepted to this group and just found you, and the timing could not have been better. I just need to find your previous blog. You have a new fan. Thanks so very much.

    • Jennifer Fong
      March 14, 2011 | 9:19 pm

      Welcome Janie!

  4. Rae Bates
    February 3, 2011 | 10:55 am

    Thank you! I knew I could set up this type of tab if I was using a newsletter service, but had no idea I could do it without one. It was very easy. Like so many of your suggestions, it allows me to appear even more professional.

  5. Kim
    January 31, 2011 | 10:38 pm

    I Did It! Thanks Jen! You’re a great teacher!

    • Jennifer Fong
      February 1, 2011 | 8:07 am

      Awesome! Congrats Kim!

  6. Kim
    January 31, 2011 | 7:21 pm

    Ooo so glad I found this. I’m jumping in and will give it a try!

  7. Tricia
    January 27, 2011 | 3:33 pm

    Thanks for the information.. helped out tremendously!

  8. Kate
    January 18, 2011 | 3:38 pm

    I decided to go the freeback route…it was SO easy! Thanks Jen…so excited to have this all set up.

    • Jennifer Fong
      January 18, 2011 | 4:04 pm

      Glad you found a good solution Kate!

  9. Kate
    January 18, 2011 | 2:50 pm

    Jen, I love this but am a little confused (as I am with most things technical). If my company sends out a monthly newsletter already, am I better off doing a sign up through Freedback to try to capture those FB fans I have who are not actual customers so do not already get the newsletter? Or would you recommend setting up an account with MailChimp (which appears to be free) and doing my own newsletter?
    Thanks in advance for your advice!
    ~ Kate

  10. Kristie Wooten
    January 18, 2011 | 2:09 pm

    I just set mine up!! THANKS so much Jennifer:)

    • Jennifer Fong
      January 18, 2011 | 2:10 pm

      Awesome! Way to take action Kristie!

  11. Pablo
    October 30, 2010 | 12:32 pm

    Great tutorial, but freedback ads are very noisy and becouse we are a non-profit page can´t afford an aweber plan. Can you recommend another option or code that works?

    Thanks from Argentina!


    • Jennifer Fong
      October 30, 2010 | 12:57 pm

      Pablo, I recently heard that that MailChimp has a certain number of subscribers free. I have never used the service myself so can’t comment on the quality or support, but it’s worth looking into!

  12. Lanora Doud
    October 27, 2010 | 7:02 pm

    Love your posts, just finished putting my tab and it actually worked. Thank you for all the great advice.

  13. Aaron
    October 26, 2010 | 7:06 pm

    Terrific Post! I am really into social media right now (like everyone else out there!), especially Facebook Marketing and FBML. It can be hard to keep up to date with such a fast changing innovative topic but I manage to do it through the fan page factory ( and blog posts exactly like yours. Tips and tricks rock. I am trying to learn as much as possible to put myself ahead of the curve. So thank you again!


  14. Peggy
    October 26, 2010 | 10:44 am

    Nevermind, I got it, thanks.

    • Jennifer Fong
      October 26, 2010 | 11:53 am

      Yay! Glad you figured it out!

  15. Peggy
    October 26, 2010 | 10:25 am

    Okay, I am doing something wrong. I go to edit page, more applications and click on more applications, put in Static FBML, it brings that up and I click on it, then click on add to my page under the ? but then it says I need to add a page to add that to. Doesn’t give a place to add my page. Help.

  16. Pola Schacter
    October 26, 2010 | 1:33 am

    can’t wait to try this out..looks very doable.
    Thank you

    • Jennifer Fong
      October 26, 2010 | 11:53 am

      Fantastic! Let me know how it goes!

  17. Karen Hoyt
    October 25, 2010 | 11:59 am

    It worked!!!! I did the freedback and I now have a tab. Can’t wait to write my first newsletter. Thank you so much, Jennifer.

    • Jennifer Fong
      October 25, 2010 | 12:15 pm

      Yay! Congrats Karen! 🙂

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