I order from direct sellers often. I love the products, and enjoy supporting individual direct sellers. It’s my way of giving back to the economy while taking care of my family’s needs. It’s one of the reasons I often invite direct sellers to share what they have to offer on my Facebook Page in special posts, where I invite links.
You see, often on Fridays I have something on my Facebook Page called “Promote Your Business Friday.” It’s an opportunity for direct sellers to highlight the products that they love, and share a link. I encourage everyone who participates to check out the products from other direct sellers, too. It’s great when we support each other.
I read the list every week too. And when I have a need, I shop from that list. Like recently, I needed some gifts for Mother’s Day. I saw a direct seller post about something I thought would be perfect, and placed my order right online. I never actually spoke with the direct seller. I just ordered what I needed.
And I often do this, order online when I have a need. But the really interesting stuff happens after the order. Because the direct sellers that I go back to are the ones who follow up. Who send a personal note of thanks through *gasp* the mail. (You know, the kind with a stamp.) 🙂 And maybe a sample or two. Who check back in after the order is delivered to make sure I got everything, and that I’m satisfied. This elevates the order from simply an online transaction, to a personal level of service.
And after all, isn’t that the benefit you bring as a direct seller? Otherwise, your site is just another e-commerce site. And they’re a dime a dozen.
As time goes on, I predict we’ll see our online business grow in this industry. You’ll see those orders come in from the website your company provides. But it’s what you do after the order comes in that really counts.
The fortune is in the follow-up that only you can provide.
How do you follow up on online orders? What result do you see from those efforts? Would love to read your thoughts and experiences in the comments below.