Every day, more and more direct sellers and network marketers decide to try their hand at using social media to promote their businesses. Unfortunately, way too many of these well-meaning folks dive in without doing a lick of research. Instead, they think the best approach is the direct one. After all, we’re taught that if you want a sale, you have to ask for it! So why not use that approach in social media? The answer is because it doesn’t work. Listen up: PEOPLE DO NOT WANT TO BE SOLD IN SOCIAL MEDIA.
So here are some of the best ways to make social media a complete waste of your time for your direct sales business:
- “Friend” up to 1,000 people per day. Send them all a link to your website in the first message.
- Make every tweet about your opportunity. Be sure to include a link.
- Send private messages to everyone you’re connected with telling them you can help them make at least $1,000 per day.
- Message everyone you’re connected with on LinkedIn, and tell them how they can help you with your business.
- Talk about yourself constantly. Never ask questions unless you’re asking if they want to join your company or buy your products.
- Subject your Facebook friends to a constant barrage of invitations to fan your page or book a party. If they don’t respond the first time, just keep sending it.
- Jump in on conversations of others to tell people about your products. Be sure to include a link.
- Create a blog where you can be a constant commercial for your company. Make every post about your products, or your opportunity. Make sure it’s all about you and your products, and your opportunity. Don’t worry about the needs of the people reading it.
- Send emails to your list daily through your autoresponder. Make every email about your products and opportunity. Oh, you can also include specials.
I know all these sound funny. Unfortunately, I see WAY too many direct sellers do exactly this, and one of the big problems is that you’re completely wasting your time when you engage in these activities. Most people will not want to do business with you, and you’ll get labeled a spammer.
Another problem…many good online services are starting to forbid good direct sellers outright from using their services because of the actions of a few overenthusiastic folks, classifying direct sellers as “pyramid schemes” and “affiliate marketers,” even though those are two very different things from legitimate direct selling. It’s only going to get worse if we don’t clean up our act.
It’s important for all of us to wake up, learn how to do REAL content marketing that provides value to the consumer, and stop using social media to spam the world. Only then will we be taken seriously, and prevent a lot of the problems coming down the pike. We must ALL do our part.
Photo Credit: Roland