Today we’re going to talk about setting up your Facebook Page. Now I first want to be sure that you focused on Tuesday’s planning activity, and know the business results that you want from your Page. If you haven’t yet, go do that first. Go on. I mean it. We’ll wait.
OK, all set? Good. Now let’s talk about setting up your Facebook Page.
Let me say this first: YOU DO NOT NEED TO HIRE SOMEONE TO CREATE YOUR PAGE.
Remember, you are not in the business of having the shiniest, fanciest Facebook Page on the block. You simply want a presence through which you can share value. So if someone is telling you you have to pay them to create your Page, keep walking. It’s not necessary. Setting up a simple Page is a simple process that you can do yourself. (Repeat after me…”I do not need bells and whistles to build a relationship…”)
Several folks I respect greatly have created some excellent step-by-step instructions (for free) that you can use to set up your Page. Here’s my favorite from John Haydon on the basics of creating a Facebook Page in under 4 minutes. It’s a video and he shows you exactly what to do to create a simple, basic Facebook Page. (Keep in mind that his focus is non-profits…you would make selections specific to your business. Your Page is an “Official Page” for your business, and I suggest you choose Brand, product or organization, and then choose the type of product you represent.)
For your photo, I highly recommend you use a picture of YOURSELF, not your logo. If you have an independent consultant logo, go ahead and upload that to your photos tab. But your business is YOU, so make sure the first thing people see is you. And be SUPER careful with your Page title…once you choose it, you can’t change it. So be very certain it contains your full name, and that it’s spell-checked!
Now John mentions applications in his video, and tomorrow we’ll get into the specifics of those. But in short, here are the (very few) things I think you absolutely need on an independent distributor Facebook Page:
- A way to contact you
- A link to the personal website your company provides (If you’re going to have a Facebook Page, PLEASE fork over the 10 bucks a month for a website. It’s a no-brainer. Otherwise you create a disconnect for your web-conscious customers.)
- A tab to sign up for your newsletter
- A way to import your blog posts, if you have a blog
- A link to your company’s Facebook Page, if they have one (builds credibility for your business)
- A custom Facebook URL (such as http://facebook.com/jenfongspeaks) Once you have 25 “likers” you can get yours at http://facebook.com/username.
That’s really it. You can always add more if there’s a need, but these are the basics.
The biggest, most important thing you need to do on your page is build engagement. You want to give people a reason to come back, and to suggest you to their friends. We’ll be talking about engagement strategies on Friday.
And always remember, you don’t HAVE to have a Facebook Page to be successful. If you haven’t gone out and done a party or talked to a customer or prospect in a while DO THAT FIRST. A Facebook Page does not replace your face to face business. It is simply one more tool to help you find more people who will buy or join.
Have fun! And I hope you’ll let me know how it goes…either in the comments below or on my Facebook Page at http://facebook.com/jenfongspeaks.