Your direct sales company’s Facebook Page can provide a lot of benefits for your business. Unfortunately, a lot of direct sellers aren’t sure how to use this space to benefit a personal business, and instead wind up spamming the company Page with personal contact info (which the company then has to remove). So today I want to talk about ways you can use the company page appropriately, to help you reach your goals for your business.
- Share links to content. Your company should be providing great content on its Page. Whether it’s ideas on how to use your products creatively, links to research, or tips and advice, the content that can be generally consumed can be shared on your personal Profile. More business-specific information can be shared in an opt-in area, such as a Group or your own Page. Most Pages allow you to share links, etc., simply by clicking the “Share” link that appears under the content. If a Share link does not appear, simply copy and paste that post as your own status update, and tag the company page by typing the @ sign in front of the Page name in your message with the post.
How this helps you: You don’t need to come up with all the valuable content you share with your contacts on your own. Instead, you can share this information with your existing contacts, providing value to the people you’re connected with. The more value you provide, the more people come to know, like, and trust you. This makes them more likely to do business with you.
- Invite your prospects considering the opportunity to check out the company Facebook Page. These days, most people check out a company online before signing up. When the company Facebook Page is filled with vibrant conversation, it makes the whole opportunity seem more inviting (as well as current) which helps that prospect decide to join.
How this helps you: People like to do things that other people approve of or recommend. When your Page is full of people who are happy they joined the company, it will help you with your recruiting efforts.
- Encourage your existing friends to “Like” the company Facebook Page. When your customers like the Page, they’ll see updates from the company, and stay up to date on the latest products and promotions.
How this helps you: You want to stay fresh in the minds of your customers. And often, if you’re their consultants/distributor, when they see something from the company, they think of you. It’s a great way to give your customers reminders about you without being “in their face” all the time.
- Read the Page for tips from other consultants/distributors. Great company Facebook Pages are full of posts from other distributors in your company, who share the little tips and advice they give to customers in sales situations. If you’re looking for new ideas on how to work with customers, start there!
How this helps you: Let’s face it. We all get tired of the “same old, same old.” One of the greatest things about company meetings is learning from other consultants who are in the field, doing this every day. Take advantage of this online, and learn from your colleagues. You may find an idea that helps you make that sale!
Let me be clear here…the company Facebook Page is NOT the place to self-promote your personal business. When you do that, it causes other consultants in your company to resent you, it makes the company page less inviting for customers and prospects who feel pounced on, and it, frankly, irritates the person who runs your company Facebook Page and has to be on constant watch for that kind of stuff. Use the resources on the company Page to work with the contacts you develop yourself. Don’t try to use the Page as your own personal recruiting machine. That’s not cool.
But by taking the resources provided on the Page, and using them as I describe above, you can make the most of them, in a way that actually helps you build your business.
How do you use company Facebook Page resources? What would you add to my list? Would love to read your thoughts in the comments below!