How to Use the Company’s Facebook Page to Build Your Personal Business

Your direct sales company’s Facebook Page can provide a lot of benefits for your business.  Unfortunately, a lot of direct sellers aren’t sure how to use this space to benefit a personal business, and instead wind up spamming the company Page with personal contact info (which the company then has to remove).  So today I want to talk about ways you can use the company page appropriately, to help you reach your goals for your business.

  1. Share links to content. Your company should be providing great content on its Page.  Whether it’s ideas on how to use your products creatively, links to research, or tips and advice, the content that can be generally consumed can be shared on your personal Profile.  More business-specific information can be shared in an opt-in area, such as a Group or your own Page.  Most Pages allow you to share links, etc., simply by clicking the “Share” link that appears under the content.  If a Share link does not appear, simply copy and paste that post as your own status update, and tag the company page by typing the @ sign in front of the Page name in your message with the post.
    How this helps you: You don’t need to come up with all the valuable content you share with your contacts on your own.  Instead, you can share this information with your existing contacts, providing value to the people you’re connected with.  The more value you provide, the more people come to know, like, and trust you.  This makes them more likely to do business with you.
  2. Invite your prospects considering the opportunity to check out the company Facebook Page. These days, most people check out a company online before signing up.  When the company Facebook Page is filled with vibrant conversation, it makes the whole opportunity seem more inviting (as well as current) which helps that prospect decide to join.
    How this helps you: People like to do things that other people approve of or recommend.  When your Page is full of people who are happy they joined the company, it will help you with your recruiting efforts.
  3. Encourage your existing friends to “Like” the company Facebook Page. When your customers like the Page, they’ll see updates from the company, and stay up to date on the latest products and promotions.
    How this helps you: You want to stay fresh in the minds of your customers.  And often, if you’re their consultants/distributor, when they see something from the company, they think of you.  It’s a great way to give your customers reminders about you without being “in their face” all the time.
  4. Read the Page for tips from other consultants/distributors. Great company Facebook Pages are full of posts from other distributors in your company, who share the little tips and advice they give to customers in sales situations.  If you’re looking for new ideas on how to work with customers, start there!
    How this helps you: Let’s face it.  We all get tired of the “same old, same old.”  One of the greatest things about company meetings is learning from other consultants who are in the field, doing this every day.  Take advantage of this online, and learn from your colleagues.  You may find an idea that helps you make that sale!

Let me be clear here…the company Facebook Page is NOT the place to self-promote your personal business.  When you do that, it causes other consultants in your company to resent you, it makes the company page less inviting for customers and prospects who feel pounced on, and it, frankly, irritates the person who runs your company Facebook Page and has to be on constant watch for that kind of stuff.  Use the resources on the company Page to work with the contacts you develop yourself.  Don’t try to use the Page as your own personal recruiting machine.  That’s not cool.

But by taking the resources provided on the Page, and using them as I describe above, you can make the most of them, in a way that actually helps you build your business.

How do you use company Facebook Page resources?  What would you add to my list?  Would love to read your thoughts in the comments below!

9 Responses to How to Use the Company’s Facebook Page to Build Your Personal Business
  1. Karen Austin
    January 20, 2011 | 11:42 pm

    Wow, this one came out of left field for me. This never crossed my mind. Thank you for a wonderful resource. I agree the “same old, same old” wears thin and this is a great source for quality content. Another positive is if it’s posted by Corporate it is compliant and able to be used. Thanks again Jennifer for all you give us.

  2. Becca Mutz
    September 23, 2010 | 8:21 am

    Jen, thanks so much for you to-the-point message. You summed up the concept of using the company Facebook page perfectly! Great info!

  3. Sharonda
    September 23, 2010 | 12:03 am

    I would like to say I had been hesitant as well. However, I think it is a good idea because it adds credibility to the company
    Sharonda

  4. Lisa Ayers
    September 22, 2010 | 4:54 pm

    I would like to say that comments should always be positive. The company works very hard at image branding. If you are having a problem with anything, call the company or your sponsor to get help.

  5. Kristy
    September 22, 2010 | 3:32 pm

    Thanks for the great article! It is so true too, the facebook posts on the company page fill up with consultants web addresses, so I have always been hesitant to use it except to stay up to date myself and republish on my own site. I have considered creating a facebook fan page for me as a consultant (business only). I know other consultants have done it and I have thought about it, but I am indecisive about if it would be worth the time.

    • Colleen
      February 17, 2011 | 10:09 pm

      I have created a facebook page and so far I’ve not been impressed…don’t know how long it takes to build up people visiting it nor do I know if they visit??? Even my friends don’t hit “like” on it….I don’t know how to publicize it….
      I think I will continue to use bits from the company’s home page and use links to them on my regular personal page and maybe forget the facebook business page.
      I am not computer savvy enough I guess.

  6. Kim Saquing
    September 22, 2010 | 11:14 am

    Once again, a great article; so applicable! When I see all the comments of “oo-oo, pick me!” on my company’s page, its a huge turn-off. But, I do love to send people there because it adds legitimacy and a live “face” to the company when they see the tens of thousands of “likes” and can read all the positive comments.

    Getting on the highway of social media without understanding the guidelines is like a driver who’s never taken a drivers ed course and pays no attention to the traffic flow & signs once they get on the road. I’m so grateful for your advice to our industry Jennifer, and for those in our company who are setting the standard. I have learned so much! =)

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