How Your Politics Hurt Your Company

It’s that time of year again. Election season in the US. For the next 8 months we will be inundated with political ads, phone calls, debates and the like, trying to get us to vote one way or another.

Raise your hand if you’re excited about this.

I didn’t think so. Me neither.

There is very little that’s as divisive as politics. People feel passionately about the many sides of various issues, and when you get multiple opinions in a room, there are sure to be fireworks.

Now imagine trying to do business in that environment. Next to impossible.

When we try to engage in political debate on our social networks, we invariably make it harder to do business. And we also create an environment that’s harder for our colleagues and company. Because people will come to associate your brand with your opinion. And if they disagree, they may choose not to do business with your company. Fair or not, that’s politics.

Do yourself, and everyone else in your company, a favor. Keep politics out of your online discourse. Don’t even joke about it. There is too much chance that someone will be offended.

If you want to talk politics, do it in person where it won’t live forever, tainting your brand.

Your thoughts?

image credit: kretyen

8 Responses to How Your Politics Hurt Your Company
  1. Betsy
    September 6, 2012 | 2:51 pm

    Watch your “likes” too! These show up in your news feed to your customers if they are your friends. You might not comment, but the things you are liking can be just as offensive as posting or replying. For me, this goes for not only politics and religion but offensive language/titles as well.

  2. mia
    September 6, 2012 | 1:29 pm

    I totally agree..no matter how difficult it is to keep quiet, remarking or posting about politics can only hurt your business!

  3. Melody
    July 11, 2012 | 10:57 am

    I agree politics and religion are two topics I try to avoid discussing at any time. I have a diverse group of online friends and feel it’s important to respect everyone’s view.
    Melody recently posted..Buy One Get One Unadvertised Specials

  4. Rochelle
    April 21, 2012 | 7:01 am

    You really have to know your audience before initiating or jumping into a discussion involving politics. Anything less and you’re inviting trouble. If you’re with a group that is not hot-headed, can discuss politics with intelligence and civility, and are not prone to extremist views, it can actually be mentally stimulating. But in the real world, it can easily become messy, to put it politely.
    Rochelle recently posted..Need An RSA Certificate Online

  5. donna
    April 16, 2012 | 11:04 am

    Amy I couldn’t agree with you more as I was raised the exact same way. And in these times there are soooo many potentially divisive topics that I basically don’t discuss anything other than the fun we are having at the class / party.

    You never ever know who’s married to whom, who practices what and while everyone should keep and hold dear their beliefs, share them when you are certain you are in a group of like minded individuals.

    We are at the party to have fun, not debate. A MLM or Direct sales party is not the proper venue for a soapbox.

  6. Andrea Roberts
    April 16, 2012 | 3:38 am

    I don’t know much about politics either. So I always make sure I don’t talk about it anywhere or to anyone. I just don’t want any argument about it. It’s senseless. Just sharing! :)
    Andrea Roberts recently posted..MSDSonline Management Partners with ICG Group, to Acquire MSDSonline from Existing Investors

  7. christine
    April 13, 2012 | 9:30 am

    This is a tough one…I usually keep my political comments to my personal FB and twitter page but realizing that more and more potential customers come from the close people I know.

    Its difficult because I’m quite passionate about politics but I also need my business….so I don’t know…going to have to find a balance here. x
    christine recently posted..Understanding the Scentsy Compensation Plan

  8. Amy Celona
    April 12, 2012 | 9:07 am

    I’ll take that a step further and say that it hurts the person posting more.

    I was raised to at least ‘respect the office of the president’ if not the man. We live in the most awesome country in the world and we have the right to express our beliefs without fear of reprisal. However the fact is, if you allow yourself that harangue about the sitting president on Facebook or Twitter, I’m probably going to do business with someone else. I think it reflects bad judgement on the person posting it and might even color what I think of them personally–so was that worth it?

    I don’t need to know your political beliefs and in return–hey–I’ll spare you mine. That crazy free speech thing can be a double edged sword.

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