Raise your hand if you’re excited about this.
I didn’t think so. Me neither.
There is very little that’s as divisive as politics. People feel passionately about the many sides of various issues, and when you get multiple opinions in a room, there are sure to be fireworks.
Now imagine trying to do business in that environment. Next to impossible.
When we try to engage in political debate on our social networks, we invariably make it harder to do business. And we also create an environment that’s harder for our colleagues and company. Because people will come to associate your brand with your opinion. And if they disagree, they may choose not to do business with your company. Fair or not, that’s politics.
Do yourself, and everyone else in your company, a favor. Keep politics out of your online discourse. Don’t even joke about it. There is too much chance that someone will be offended.
If you want to talk politics, do it in person where it won’t live forever, tainting your brand.
image credit: kretyen