As part of my job, I provide online monitoring services for direct selling companies. We have tools that allow us to monitor the internet 24×7, and provide regular reports to companies on what is being said about the brand online.
But what continues to surprise me are some of the consultant posts we find. Blogs (with very poor formatting) dedicated to pitching products and opportunity (or even worse, multiple companies’ products and opportunities) and nothing else. Status updates that scream “join my team!” and “buy my stuff.” Maybe I was naive to think we’d made enough progress collectively in the industry to move past that kind of stuff, but it just isn’t so.
Honesty, do YOU seek out blogs that only try to sell you stuff? Do you find any value whatsoever in posts that beat you over the head with products and opportunity?
Have we lost all perspective when it comes to common sense?
Now granted, a lot of you that read this blog put a lot of time and effort into doing social media marketing the right way. You realize that social media marketing is NOT free advertising. But your responsibility doesn’t end there.
It’s up to each of you to make sure your company has the information needed to guide distributors properly. Send them articles and blog posts that provide that guidance. It’s also up to you to guide your own team appropriately, dedicating time in meetings and in your monthly newsletter to social media marketing guidelines. And when you see bad behavior (within your own team or just among the consultants in your company), say something. It’s not being mean. In fact, you’re helping someone gain valuable insight that will make their social media marketing efforts more productive, and ultimately more profitable. Who wouldn’t want more money in their pocket?
Seriously, take a step back and look at what you’ve posted over the last month. Is it a steady stream of ads? If so, you need to do something differently. Don’t kid yourself into thinking that your customers “appreciate” knowing about all your specials. The fact of the matter is, ads get old fast. If you’re not providing real value, with only occasional ads done in opt-in areas, you’re going to lose those customers on your social networks. They’ll hide you, and you’ll never know.
Use your common sense, and think about what you enjoy reading from other marketers. (Key term here being ENJOY, not tolerate.) If your content isn’t enjoyable, start over. Don’t waste your time.
Use some common sense.