In your direct selling business, your primary product is you. While they may initially show up because you’re selling XYZ product or service, at the end of the day they choose to buy because they come to know, like, and trust you.
So it surprises me when people decide to brand their Facebook Pages and other social media presences with the company logo and name, rather than their own.
You see, when a customer goes online after they’ve met you, and wants to connect with you on Facebook, they’re not going to type in the company name by itself. That will give them hundreds of folks. But that’s not who they’re looking for. They’re looking for YOU. And they’ll know they’ve found you when they find a presence that includes your full name and your photo.
Most direct selling companies have policies related to this. They may give you a consultant logo you can use, but they don’t recommend that you use it as the main profile/page image. And they require that you use your name as part of social media profile names. The reason is so that customers and prospects can find you easily, and don’t get confused thinking you are the corporate site.
If your is set up wrong, go fix it right now. It can only benefit your business.
If you’ve got less than 100 Likes on your Facebook Page, you can change the name of your Page easily. If you’ve got more, you’ll need to start over (or ask friends to unlike and then like again.) But it’s important. This is your future business we’re talking about.