Instagram is the social media darling of the moment. You might have seen those photos with pretty filters applied popping up in your Facebook feed (Facebook owns Instagram.) Your direct sales company may have added an Instagram tab to its Facebook Page. If you enjoy taking pictures with your phone, Instagram is a fun way to share them and make them look extra-special.
I’ve been having fun with Instagram, sharing my passions of family, food and travel primarily. I’ve made it a goal to try and capture at least one Instagram shot every time I travel, and geo-tag it. Sometimes it surprises me when I get likes on my photos from people I haven’t really connected with on other social networks. Instagram has opened up a different way to connect, and perhaps has created a new community for me. (Still exploring this.)
What is Instagram?
From the Instagram website:
“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”
Instagram is a free app that you can download from the Apple and Google app stores.
Limitations of Instagram
Right now, Instagram limits users to phone applications (iPhone or Android). This means that you can’t add photos via your computer. You can share your photos from Instagram to Flickr, Facebook and Twitter. If you want the photos you take with Instagram to be saved on your computer, you need to save them from one of those services, or sync your phone to your computer. You can also save them via a 3rd party service like http://1000memories.com.
How does Instagram impact direct sellers?
If you like to capture moments with your phone’s camera, Instagram is a fun way to make them look pretty and share them.
- Direct selling and network marketing companies are beginning to explore using Instagram to capture moments at events like national conference, and sending that feed directly into a tab or album on the company’s Facebook Page.
- Companies can also use Instagram photos to capture moments around the office, and make the company feel more real.
- Direct sellers can take photos at events, parties, and other business-oriented events and share them on Instagram (and the other social networks it links to.) By sharing, these become subtle business messages. Be sure to tag these images appropriately so people can find them. (Don’t let this be the only kind of image you share! Remember it’s still a social network…emphasis on social. Share what’s important to you personally.)
- You can create a new group of people to connect with on Instagram by following people whose images appeal to you.
- Invite customers and friends who have purchased from you to share their own Instagram images of themselves using your products on your Facebook wall. Have your community choose their favorites.
- Invite your team members to share Instagram pictures of team events in your Facebook group. It’s a fun way to spread the fun and energy of events.
Now if this feels like one more thing to add to your plate, don’t feel like Instagram is something you have to rush right out and sign up for immediately. However if taking pictures appeals to you, Instagram might be a fun way to continue to share what you love and build a community for your business.
Do you use Instagram? How have you used it for your business? Would love to read your thoughts and ideas in the comments.