As a direct seller, communication with your customers, team (and hostesses if you’re in party plan) is essential in order to build a thriving business. You need systems in place that enable you to follow up. Some direct sellers I know use paper systems…a card for every customer with previous orders, a notebook that says who to call each month, etc. Others have switched to technology (provided by your company or not) which allows you to digitally keep track of this information.
And it’s all important. I’m sure we’ve all had that experience where we’ve worked with a consultant/distributor who disappeared after the order, and we never heard from them again. Bet you can’t even remember his name, and I’m sure you never placed another order.
But communication isn’t a one-way street. And we’re finding more and more that the phone isn’t always a person’s favorite method of communication anymore. The people we work with also need to be able to get in touch with us easily, in their chosen communication method, when they need something. Are you making it easy?
This is where social media can be so valuable, and why you need a presence. Here are 4 ways you can use social media to make it easier for people you work with to reach you when they want to.
- Ask everyone you work with how they prefer to be contacted, and then let them know how they can contact you through that same channel. Follow up at least monthly using that channel, providing value.
- Make sure your phone number and email address are available on the internet. If you’ve got a Facebook presence, list that as well. Make sure everyone you work with is told where to find that information. It might be in a Facebook group. It might be on your personal website, as well. If you blog, it might be there. The point is, it’s available if someone is looking for it.
- Connect with your contacts monthly through a newsletter, and make sure your contact information is in every newsletter.
- Connect with everyone on Facebook so you stay fresh in their minds. The process of commenting on their posts keeps you fresh and relevant. They’ll think of you when they need something.
We often think of our outbound communication strategies…how we will reach out to people. But we must give some care to our inbound communication strategies too.
How do you stay in touch with your former customers and your team? What have you focused on to facilitate communication? Would love to read your thoughts in the comments below.
p.s. Are we friends on Facebook? I’d love to connect with you! Visit my profile and send me a friend request.
image credit: Cindy Funk