Have you heard the buzz about Google+? It’s a new social network that Google has launched to rival Facebook, Twitter and the rest. The social media world is pretty excited about it, with everyone trying to score an invite and be among the first to use this new tool.
So should you dive in? Should you get there before the rest?
My answer is absolutely not, if you’re looking for a social network to use for your business.
The articles I’m reading from other social media types is that they’re spending hours playing with this new tool, figuring out all the ins and outs of how it works. And the question I ask you is this: Do you want to spend hours on a social network that may or may not be “the next big thing,” or would you rather spend that time on income producing activity for your business?
My personal feeling is, when my customers get there, that’s when I go. But I don’t have hours to spare playing with a new social network that may or may not make it.
The advice I offer you is this: Don’t waste time trying to figure out what the next big thing will be. Focus on getting better at reaching your customers where they already are (and right now that’s Facebook). Will there be a time where it may be important to discover a new social network? Absolutely. But that’s not when it launches. Let them work out the bugs and gain traction. Once it’s got a significant market share, then it may be worth investing your valuable hours in it.
But not now. Go book a party or recruit someone instead.