Is It Time to Check Out Google+?

Have you heard the buzz about Google+? It’s a new social network that Google has launched to rival Facebook, Twitter and the rest. The social media world is pretty excited about it, with everyone trying to score an invite and be among the first to use this new tool.

So should you dive in? Should you get there before the rest?

My answer is absolutely not, if you’re looking for a social network to use for your business.

The articles I’m reading from other social media types is that they’re spending hours playing with this new tool, figuring out all the ins and outs of how it works. And the question I ask you is this: Do you want to spend hours on a social network that may or may not be “the next big thing,” or would you rather spend that time on income producing activity for your business?

My personal feeling is, when my customers get there, that’s when I go. But I don’t have hours to spare playing with a new social network that may or may not make it.

The advice I offer you is this: Don’t waste time trying to figure out what the next big thing will be. Focus on getting better at reaching your customers where they already are (and right now that’s Facebook). Will there be a time where it may be important to discover a new social network? Absolutely. But that’s not when it launches. Let them work out the bugs and gain traction. Once it’s got a significant market share, then it may be worth investing your valuable hours in it.

But not now. Go book a party or recruit someone instead.

Your thoughts?

2 Responses to Is It Time to Check Out Google+?
  1. Bridgett
    July 10, 2011 | 12:39 am

    Yesterday I got an invite to join Google+. I signed up, attempted three times, unsuccessfully, to load a profile picture, logged out, and don’t plan on returning anytime soon. Wake me when it’s over.
    Bridgett recently posted..Cash In The Mail: What Would You Do?

  2. Kathy Rowland
    July 6, 2011 | 9:40 am

    Boy, we are suckers for the next new thing aren’t we?! Curiousity works against me so often…I want to check out the new photos, the great website, the new form. I do find some gems in my hops down the bunny trails, but I have lost hours exploring. Thanks for the great words because I probably would have been all over Google+, checking it out, imagining how it could work for me, trying all the new things. You just saved me a ton of time and made me aware of this little weakness I have that’s actually keeping me from a more focused approach to growing my business. ~Kathy

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