Is Your Business Easy to Find on Your Facebook Profile?

Are you taking advantage of all your opportunities to promote your business through your Facebook profile?  It often surprises me when I get friend requests from direct sellers, and I can’t tell from their profiles that they ARE direct sellers.  That’s like hiding your business under a rock.  Don’t you want as much exposure for your business as possible?

You see, by mentioning your business on your profile, without hammering people with “join my team” and “buy my stuff” status updates, you can market your business in a subtle way.  When you provide valuable content through your status updates that people can use right now without spending a dime, they’ll get curious. How do you know so much?  They’re going to check out your profile to learn more.  And that’s when you want to make sure they can easily find your business.

So here are the places you want to make sure reflect your business.

Info Box

See the box right below your photo?  You can add a short description that talks about you AND your business. For example, a direct seller might write: “I’m a mom of 3 that LOVES whipping up delicious, quick, and healthy meals for my family.  As a Company X consultant, I help other moms do the same thing.”

To edit yours, simply click the pencil icon in the top-right corner of the info box.

Info Tab

It’s important to be sure your business is represented on your Info tab.  To edit any section on this tab, simply click the “Edit” link in the upper-right corner of the section.

About Me Section

The About Me section of your Info tab has a place for your bio.  Be sure to include your business within it. Here’s the bio I have listed on my Facebook Info tab:

I help direct sales companies and independent direct sellers put the power of social media to work for their businesses. Learn more about me at my blog: http://jenfongspeaks.com

Work and Education Section

Be sure you list yourself as an independent consultant/distributor with your company.

Here’s mine:

Contact Information

It’s important to include the link to your personal website, provided by your company, here.  If you plan to use social media marketing for your business, it’s essential for you to have a personal website.  If you don’t, where will you send them?  So even if it costs you $10/month, in my opinion it’s a no-brainer.  How else will you help new online contacts to purchase from you or join?

You can add more than one website here.  So if you also have a blog, just hit the enter key and type that too.  Just make sure you use the http:// before each address, so it becomes a clickable link.

The screen shot below shows how to type in multiple websites (after you’ve clicked the Edit link next to the Contact Information heading).

To see my full Info tab, visit my Facebook Profile here.

Information Box

Once you’ve listed your websites on your Info tab, you can also display them right below your picture on your Profile.  In the box below your bio, labeled “Information,” click the pencil icon.  Then, click the box next to Website.

As you can see, once you click that box (and in my opinion, that’s the only box you need to check if you’re using your profile for business) your personal website will display as a clickable link, right on your Profile page in Facebook.

So make sure you’re taking advantage of all the subtle ways to market your business through your Facebook profile.  After all, if someone is looking for information about you, you absolutely want them to be able to find it, right?

How do you market your business through your profile?  Would love to read your thoughts in the comments.

7 Responses to Is Your Business Easy to Find on Your Facebook Profile?
  1. Shakti Saran
    July 1, 2011 | 5:06 am

    Hi Jennifer, Thank You for sharing! You might also get value from http://www.facebook-fb.com to Submit and List Facebook Page URL, Products, Services, City, State, Country of Business and to Find Facebook Page URL of Business. Kindly share it with your friends! Best! Shakti Saran

  2. Ashley Good
    November 2, 2010 | 10:56 am

    Another reason it is important to identify yourself as a distributor for your company is that FTC guidelines on testimonials require people making endorsements of a product online tot reveal any material connection to that company. Great practical tips, Jen. It is important to make this disclosure prominent and not hidden away according to the speaker from the FTC at the DSA’s Legal Issues of the Day seminar.

    • Jennifer Fong
      November 2, 2010 | 11:01 am

      Very true Ashley! It’s also the reason that many companies are now providing independent distributor logos to their sales force. Thanks for commenting!

  3. Donna Gonzalez
    July 29, 2010 | 7:44 pm

    yes i am doing everything i can to do this on my business just that its hard when u dont have any money coming and owe on so many bills ….

  4. Bridgett
    July 22, 2010 | 12:17 am

    I agree that a Facebook page should have links and/or work information which includes people’s DS business. Absolutely.

    One thing though is that I just don’t know if I’d go so far as to put it in my Info Box. To me, that’s kind of the equivalent of putting one’s job title or career info in there, which would be kind of one-dimensional (for me).

  5. Pat Zahn
    July 20, 2010 | 6:33 pm

    Thanks for this…interestingly, I had info in my info box at one time. Your post made me go and check to see if I should update and it was not there?! Anyway, all fixed now.

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