Are you taking advantage of all your opportunities to promote your business through your Facebook profile? It often surprises me when I get friend requests from direct sellers, and I can’t tell from their profiles that they ARE direct sellers. That’s like hiding your business under a rock. Don’t you want as much exposure for your business as possible?
You see, by mentioning your business on your profile, without hammering people with “join my team” and “buy my stuff” status updates, you can market your business in a subtle way. When you provide valuable content through your status updates that people can use right now without spending a dime, they’ll get curious. How do you know so much? They’re going to check out your profile to learn more. And that’s when you want to make sure they can easily find your business.
So here are the places you want to make sure reflect your business.
See the box right below your photo? You can add a short description that talks about you AND your business. For example, a direct seller might write: “I’m a mom of 3 that LOVES whipping up delicious, quick, and healthy meals for my family. As a Company X consultant, I help other moms do the same thing.”
To edit yours, simply click the pencil icon in the top-right corner of the info box.
It’s important to be sure your business is represented on your Info tab. To edit any section on this tab, simply click the “Edit” link in the upper-right corner of the section.
About Me Section
The About Me section of your Info tab has a place for your bio. Be sure to include your business within it. Here’s the bio I have listed on my Facebook Info tab:
I help direct sales companies and independent direct sellers put the power of social media to work for their businesses. Learn more about me at my blog: http://jenfongspeaks.com
Work and Education Section
Be sure you list yourself as an independent consultant/distributor with your company.
It’s important to include the link to your personal website, provided by your company, here. If you plan to use social media marketing for your business, it’s essential for you to have a personal website. If you don’t, where will you send them? So even if it costs you $10/month, in my opinion it’s a no-brainer. How else will you help new online contacts to purchase from you or join?
You can add more than one website here. So if you also have a blog, just hit the enter key and type that too. Just make sure you use the http:// before each address, so it becomes a clickable link.
The screen shot below shows how to type in multiple websites (after you’ve clicked the Edit link next to the Contact Information heading).
To see my full Info tab, visit my Facebook Profile here.
Once you’ve listed your websites on your Info tab, you can also display them right below your picture on your Profile. In the box below your bio, labeled “Information,” click the pencil icon. Then, click the box next to Website.
As you can see, once you click that box (and in my opinion, that’s the only box you need to check if you’re using your profile for business) your personal website will display as a clickable link, right on your Profile page in Facebook.
So make sure you’re taking advantage of all the subtle ways to market your business through your Facebook profile. After all, if someone is looking for information about you, you absolutely want them to be able to find it, right?
How do you market your business through your profile? Would love to read your thoughts in the comments.