Is Your Company Making Video Too Hard?

Yesterday I saw this simple video shared on Facebook from direct selling company Stella & Dot.

Can’t see this? Click here.

I love how simple, short, and clean it is. Stella & Dot has really nailed what ALL direct selling companies need to be able to do to communicate with today’s audience (and need to have someone ON STAFF to do…this is important.)

Here are important elements in this marketing video:

  • It’s timely.
  • It looks like it was shot in a take or two with a flip cam. This particular type of video does not need high production to have high impact.
  • A few closeups taken after the main presentation add visual interest to the overall piece, and were added in during the editing phase.
  • It was edited to be SHORT. The entire video is under a minute and a half.
  • It provides simple 1-line takeaways. (“Red is a huge color this season,” “You’ll also want to consider adding some texture to your wardrobe this season.”) I can take that and use it right now, with or without Stella & Dot products.
  • The video editor (this is who you need on staff, but it doesn’t need to be their full time job) added some very basic wraparound text, titles, etc. This gives the video a polished feel.
  • The music feels like a fashion show. It’s upbeat and fun, perfect for the product line.

Don’t misunderstand me…there are times when high production value is necessary for your video. Things like your new consultant training video need a professional feel to set you apart. It’s one of the things I love about my associate Michael Vossler. His production company makes direct selling company training videos look professional and contemporary, and make you proud to be associated with your company.

But we don’t need EVERYTHING to look that way. Too often, we think everything has to be of such high quality that we miss the opportunity to deliver powerful messages in a way that nothing else can. Today’s generation EXPECTS video, and it can be used for marketing and training for your company. But if everything is an expensive production, there’s no way you can produce a steady stream of them.

How is your company approaching video? Are you able to produce simple marketing and training pieces in house? Or are you making it too hard? Would love to read your thoughts in the comments.

2 Responses to Is Your Company Making Video Too Hard?
  1. Sharon Koenig
    November 15, 2011 | 10:26 pm

    Hi Jennifer, Thanks for the post. I have recently started making videos and find that I need to learn a lot at this point. You pointed out several things that I will try to improve upon.
    Sharon Koenig recently posted..Positive Thinking Is NOT Everything.

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