The direct selling industry is going through an unprecedented transformation, thanks to the evolution of technology and communication. I share my thoughts on where the industry is going and what direct sales companies need to do to remain competitive in my guest post today on The World of Direct Selling blog: Reinventing the Direct Sales Industry
One of the challenges we face right now is the vast range of technology interest and capability in the salesforce. The younger generations that we must attract to grow the business are attracted to our businesses through the strategies I describe today in my The World of Direct Selling article. However we must not neglect our older existing salesforce who prefers to do the business in traditional ways.
Thus, direct sales companies need to straddle both worlds. We must provide a full menu of communication and training options, and let people self-select the methods that work best for them. Over time, some of our more traditional methods will likely phase themselves out. But in the meantime, direct selling companies have their work cut out for them if they want to provide an opportunity that is universally attractive.
Along with my colleagues at Luce, Murphy, Fong and Associates, we are helping companies throughout the industry create the strategies that lead to sustainable, long-term businesses that will be attractive for years to come.
How does your company appeal to both younger generations and traditionalists? Would love to read your thoughts in the comments below.