One of the big mistakes that I see direct sellers often make is following the advice of “social media experts” who advise them to use every social network under the sun. And while the advice of these folks may be very valid, it doesn’t take into account one very important fact:
Social media is not your core business.
No matter how many Facebook posts you put up, or Tweets, or blog posts, etc, at the end of the day you have to sell something or recruit someone to make money. And the BEST way to make this happen, the essence of what direct selling is all about, is to work with people one-on-one and build the relationship that leads to the sale.
While social media can be great for connecting with people and building relationships, it can take a LOT longer than doing a party, to build the same level of relationship. Because the party, or the sales presentation, is an extended time of focused attention. You just don’t get that with social media tools. And so you have to work a lot harder, and a lot longer, to get the same results.
So do yourself a favor and don’t lose focus. You DON’T have to be on a ton of social networks to get great results. If you were a company, you might want to have a bigger social media footprint. But now you can work in tandem with your company that has many of these elements already in place. Use your company’s videos, and share them through your Facebook presence. Read the company blog posts, and share what makes sense.
Your time is valuable, and you want to spend the bulk of it on your core business…the things that make you immediate income. Don’t get distracted by all the shiny social networks. Focus on the network where your prospects are (probably Facebook) and keep your focus.
That’s what will bring you the most income.