Launch with Value

I help a lot of companies in our industry launch and manage their social media strategy. And along the way, we’ve learned a few things. 🙂 One of the most important things is this…when you launch a social media presence, you need to hook people immediately with something they can easily share, and tell them how to share it.

I love how the Direct Selling Education Foundation is launching their social media presence this week. If you haven’t already seen it, one of the first things they put out is this video: (Can’t see it? Click here:

It’s a fantastic video, and one that a lot of you shared with your own networks. Why? Because it’s useful, compelling, and says what you need to say. That is a powerful way to launch a presence. By providing something of value. You’ll come back for more because it’s already helped you.

Companies should consider launching their social presences with tools consultants can use right away to promote their own businesses. Consultants should consider launching with something their target market can share (style guide, beauty tip sheet, decorating guide…you get the idea.) It’s something that your target market can use and share. It’s about gaining viral momentum right out of the gate, and giving people a reason to come back.

There will be a new video highlighted each day this week on the Direct Selling Education Foundation Facebook Page. (Have you liked it yet?) Here’s today’s: (Can’t see it? Click here:

How will you provide sharable value through your online presence today? Would love to read your thoughts in the comments.

2 Responses to Launch with Value
  1. Jodi Truscott
    May 18, 2011 | 11:20 am

    Simple and informative. I also appreciated that they showed men involved in the direct selling industry, which is unusual. Thanks for posting ~ I’ll be sharing!

  2. Barbara Holm
    May 18, 2011 | 10:04 am

    I just posted it to my profile and will also be posting it my company’s facebook page. The Longaberger Company! Thanks…

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