In the last few weeks, I have received several private messages from different people on LinkedIn, that all appear to have come from a similar script. Here’s a sample:
Hi Jennifer, It’s great to connect with you. I wanted to reach out and introduce myself. I am an entrepreneur in the process of expanding my company into different regions. I am looking to network with successful professionals and entrepreneurs like yourself to form some strategic partnerships. I was wondering if you would be open to a short call sometime so I could share with you a little about what I do. and see if you or anyone you know comes to mind. Its an extremely lucrative opportunity for the right person especially with your background. Thanks in advance for your time and I look forward to speaking with you.
A look at each person’s profile has a vague title like “Global Entrepreneur” or “Sales and Leadership Development” and “Entrepreneur” listed as the company name.
Am I the only one who sees that these are desperate MLM-ers trying to trick me into having a conversation?
And that’s the problem here. A complete lack of transparency and honesty. Which is exactly the wrong way to start a relationship. I don’t know who is coaching these folks to use this approach, but it’s WRONG. When people find out the business that you are in, they are not going to appreciate the deception. They are less likely to work with you because you have not been honest from the beginning.
Look, I get that you want to find new leads for your business. But there is a way to approach this that is honest. Share the benefits of a home-based career. Include the name of your company (why would you be ashamed of it???) Attend networking events online and in person. Pay for online advertising. Set up lead funnels. Our company helps direct sellers and small businesses do this ethically, and successfully, all the time. But DON’T lie to get the phone call. It makes everyone in direct selling look bad.
Direct sellers need to own what they do. Sure there are some folks out there who don’t like MLM and direct sales companies because of past experiences or preconceived notions. They are likely not the people who will be the best options for your team. Instead, focus on making connections with people. Ask questions. Listen. Network like crazy. But never be ashamed to say what you do and who you work for. The direct selling industry can be an incredible opportunity for the person that embraces it and puts in the work. But if you feel the need to open the door with a lie, it certainly doesn’t say much about your integrity, or your belief in the assets of your business.
Have you experienced messages like this? What do you find to be a better way to generate leads for your business? Would love to read your thoughts in the comments below.