Have you ever really looked at a box of Easter Egg dye? This tiny box, which generally sells for under $2 unless you’re getting really fancy, is a lesson in getting the maximum amount of value out of every last inch of packaging.
Think about it…what is really being delivered is 5-6 tablets of food coloring, along with a metal wire dipper and, if you’re lucky, some stickers and cardboard stands for your creations. But have you looked closely at the box? I’ve never seen an advertising campaign for egg dye, so all advertising must be done through the box. Instructions are typically printed right on the package. You can pop out circles on the back and dry your eggs standing in the resulting holes. There are even ideas on the back on how to turn the circles you pop out into spinning tops. Maximum value for minimum investment. The Easter Egg dye box is a lesson in this.
So what does this have to do with social media? Well sometimes we are in such a rush to join every social media site everyone else is using. If someone else has had even one success with it, we feel like we need to be there too. But have you actually explored every single bit of value that just one site can bring to you? Facebook, in and of itself, is a goldmine. There’s your profile, everything you can add there, and the relationships you can build. There’s friend lists. Groups. Pages. Events. Messaging. Chat. So many different ways this site can be used to build your business. By dividing your social media time among many sites, you may be spending more time getting less value.
So as you evaluate your use of social media, think about the Easter Egg dye box. Are you getting the maximum value for the minimum amount of investment? Your business is NOT social media. Your business is selling products and offering the opportunity. Make sure you’ve got your time invested wisely, so the time you spend on your business is income producing time. That’s what brings the payoff in the long run.