Lessons in Social Media from the Easter Egg Dye Box

Have you ever really looked at a box of Easter Egg dye?  This tiny box, which generally sells for under $2 unless you’re getting really fancy, is a lesson in getting the maximum amount of value out of every last inch of packaging.

Think about it…what is really being delivered is 5-6 tablets of food coloring, along with a metal wire dipper and, if you’re lucky, some stickers and cardboard stands for your creations.  But have you looked closely at the box? I’ve never seen an advertising campaign for egg dye, so all advertising must be done through the box. Instructions are typically printed right on the package.  You can pop out circles on the back and dry your eggs standing in the resulting holes.  There are even ideas on the back on how to turn the circles you pop out into spinning tops.  Maximum value for minimum investment.  The Easter Egg dye box is a lesson in this.

So what does this have to do with social media?  Well sometimes we are in such a rush to join every social media site everyone else is using.  If someone else has had even one success with it, we feel like we need to be there too.  But have you actually explored every single bit of value that just one site can bring to you?  Facebook, in and of itself, is a goldmine.  There’s your profile, everything you can add there, and the relationships you can build.  There’s friend lists.  Groups.  Pages.  Events.  Messaging.  Chat.  So many different ways this site can be used to build your business.  By dividing your social media time among many sites, you may be spending more time getting less value.

So as you evaluate your use of social media, think about the Easter Egg dye box.  Are you getting the maximum value for the minimum amount of investment?  Your business is NOT social media.  Your business is selling products and offering the opportunity.  Make sure you’ve got your time invested wisely, so the time you spend on your business is income producing time.  That’s what brings the payoff in the long run.

Your thoughts?

6 Responses to Lessons in Social Media from the Easter Egg Dye Box
  1. Don Enck
    April 2, 2010 | 6:25 pm

    A very enjoyable post. It seems like everyday I get more invitations to join groups, pages, social sites, you name it. I’ve joined some but not all. The interesting thing is that most of the people on these other sites are already on 1 or 2 primary sites I’m on already. Thanks for pointing out that you don’t have to chase people all over to build a relationship be it online or in the real world. Focus your energy in key places and you will reap the benefits.

    Enjoy your Easter. Oh yeah, did you have a blast coloring the eggs?

    • Jennifer Fong
      April 2, 2010 | 6:56 pm

      Absolutely! 🙂 Thanks for commenting Don!

  2. Lori Sauerwein
    April 2, 2010 | 9:49 am

    Brilliant, Jen! You are so right on with this. It’s like everything in direct sales — focus and perserverance are the key. The the big bonus of it all, the skills and understanding you develop are yours forever. So… as platforms evolve (as they did between MySpace and Facebook), you’ll be able to take what you’ve learned and the relationships you’ve built with you.

    Happy Easter, Jen!

    • Al Hawkins
      April 2, 2010 | 11:17 am

      Thanks Jen. This is a message I needed to hear. I’m getting “geared up” for a 90 Day run and social media is something I want to use more effectively. I’m on Facebook and plan to explore Twitter and Blogging in the next couple of months, but I think that’s more than enough. In addition, by making a change in my cell phone I will have more immediate access to all social media avenues. Take care….

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