One of the big social media success stories is Zappos, the online shoe retailer. They did over $1 billion in sales last year, and a HUGE part of their success was due to their social media efforts. Their CEO, Tony Hsieh, is a regular participant on Twitter, and they have been held up universally in social media as a model to follow for social media success.
I came across this article on Mashable the other day. Mashable interviewed the folks at Zappos, and learned some of the unique parts of their culture that make them successful. You can read the article here: http://mashable.com/2009/04/26/zappos/
As direct sellers who are considering how social media can help us grow our individual brands, it’s important to consider the successes in other industries. Through effective, transparent relationship building, we can differentiate ourselves as an industry that values relationships, and is committed to making the shopping experience personal. Since this is the foundation of direct sales anyway, social media is a natural fit. And I think the Zappos model provides us with some valuable guidance related to brand definition and transparency.
What’s your perspective? Would love to read it in the comments below!