Inviting others to self-promote on your Facebook Page is one of the best strategies you can use for getting your own posts seen. Since Facebook is more likely to show your posts in the News Feed of those that have recently interacted with your Page, and since people are always looking for opportunities to promote themselves and their businesses, combining the two is a winning combination.
In some ways it seems counter-intuitive. Don’t you want the focus on your business on your Page?
I’ve been trying this as an experiment on my own Page for a while. I have some pretty strict guidelines…I provide a post weekly on Fridays, and my fans are ONLY allowed to self-promote within the comments of that post.
Since people are always looking for opportunities to market their businesses, people start commenting pretty quickly. And as a result, the post shows up in more and more news feeds on Facebook, which means more people see it and comment. It’s usually my most popular post of the week.
But the neat thing is, my fan base on the Page grows all week as a result. I grow good will and gain recommendations online, because people appreciate the opportunity to share. In fact, many direct sellers who participate have found new customers as a result. (Feel free to “Like” my Page and promote your own business this week.) But it’s also causing my posts throughout the rest of the week to show up in the News Feeds of everyone who participates. It’s a win-win, because then I have an opportunity to share my own content with them.
You need to come up with posts that people are willing to interact with, if you want your Page to be visible and grow. Allowing others to self-promote is a great way to do it.