Letting Others Self-Promote Grows Your Facebook Page

Inviting others to self-promote on your Facebook Page is one of the best strategies you can use for getting your own posts seen. Since Facebook is more likely to show your posts in the News Feed of those that have recently interacted with your Page, and since people are always looking for opportunities to promote themselves and their businesses, combining the two is a winning combination.

In some ways it seems counter-intuitive. Don’t you want the focus on your business on your Page?

I’ve been trying this as an experiment on my own Page for a while. I have some pretty strict guidelines…I provide a post weekly on Fridays, and my fans are ONLY allowed to self-promote within the comments of that post.

Since people are always looking for opportunities to market their businesses, people start commenting pretty quickly. And as a result, the post shows up in more and more news feeds on Facebook, which means more people see it and comment. It’s usually my most popular post of the week.

But the neat thing is, my fan base on the Page grows all week as a result. I grow good will and gain recommendations online, because people appreciate the opportunity to share. In fact, many direct sellers who participate have found new customers as a result. (Feel free to “Like” my Page and promote your own business this week.) But it’s also causing my posts throughout the rest of the week to show up in the News Feeds of everyone who participates. It’s a win-win, because then I have an opportunity to share my own content with them.

You need to come up with posts that people are willing to interact with, if you want your Page to be visible and grow. Allowing others to self-promote is a great way to do it.

Your thoughts?

7 Responses to Letting Others Self-Promote Grows Your Facebook Page
  1. Melissa
    May 31, 2011 | 11:08 pm

    How would you recommend starting this for a very small/just beginning (less than 100 likes) facebook page? Is it important to BEGIN with a set of rules about when and how…or is it more important to get the info flowing into your page when you are so new??

  2. Dana Corey
    February 20, 2011 | 12:19 am

    I think it’s a great idea for those people, like yourself, whose businesses market to the people who are promoting their businesses on your page. Even though, really, your target is the corporate office, consultants who get value from your info and page will start asking to have you come to conferences.

    However, as a direct seller, if I allow people to promote on my page, their businesses may directly be in competition with mine. I’ve been wondering how I can use this idea and twist it so it serves me, as it does you.

    Then I thought about what was the worst that could happen if another romance rep put her info on my wall. I might lose a customer, hostess or even a recruit, but truthfully, if that happens, I am not the right rep for her. Everyone chooses their rep because something clicks between them. I have heard many times at a party, “I’ve been to lots of these, but you’re the one I want to have a party with” or conversely someone I have had at numerous parties shows up at one of our meetings on someone else’s team. It’s all about chemistry. So really, I have nothing to lose. ‘m going to try it. I’ll let you know what happens.
    Dana Corey recently posted..O M Gigi!

    • Jennifer Fong
      February 20, 2011 | 12:23 am

      That’s the spirit Dana! But also think about this…the majority of people on your page should be prospects. They may have stuff to promote (charities, fundraisers, events, etc) that you may not even have considered. Would love to hear how it goes for you!

  3. Sara Cole
    February 18, 2011 | 12:56 pm

    Great ideas! I’m going to try it…

  4. Carleen
    February 18, 2011 | 10:07 am

    Very timely-I was *just* wondering about this.
    Now off to peek at your page.


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