Last Friday I “live blogged” the DSEF-sponsored Learn & Earn Direct Selling Fair in Vero Beach, FL. In addition to speaking at the event, I also brought along my Flip cam and took some video footage of interviews with participants, along with an overview of the room.
And I got some questions about live blogging from some of you, so I figured I’d share a bit about that with you today.
First, why live blog?
- It’s a great way to bring the experience to folks who couldn’t make it.
- It’s a way to engage internal stakeholders to continue to support your event.
- It can encourage people to make it to the next event.
- It provides footage you can use for a number of purposes after the fact.
Now as a direct sales or network marketing company, consider the possibilities for your events. Whether it’s a leadership or general conference, or your incentive trip, live blogging can bring you a lot of benefits. It can help people make the decision to get there next time. It can help you further recognize your field leaders. It gives you footage to use in next year’s marketing for the event. Whether you bring your internal team to live blog for you, or hire a team like mine at Jen Fong Media, LLC, the benefits of live-blogging FAR outweigh the costs.
As a direct seller, you also plan events. Imagine live blogging your next team meeting, or a vendor event you participate in. Imagine bringing someone along to live blog a party (with permission, of course.) By sharing these events with a wider audience, you encourage people to participate, show up, and become part of the experience. It gets people excited, and may give you more traffic on your blog. After all, people will visit your website in order to see themselves, and they may even subscribe. Your live blog could be the beginning of a brand new customer or recruiting relationship.
So what do you need to live blog?
- You need someone to do it, first and foremost. It does take a lot of time, so it usually helps if you’ve got someone who is dedicated to the task. In fact, it’s even better to have an additional person to hold the video camera, and even a third person to do the uploading/posting.
- You need an internet connection in the room you’ll be in.
- You need a video camera. My Flip cam (about the size of a credit card) is very simple to use on the fly (which is what we did in Florida), but if you’ve got a camera with an additional microphone, your sound quality will be even better. What I like about the Flip is that the USB connection is built in, so I just take the camera and plug it right into my computer, making uploading easy.
- You need a YouTube channel, or somewhere else that you can upload and host videos. I like YouTube because it’s easy and free, and provides both embed code, as well as a page on the YouTube site where you can also view the video.
- You need a blog. This is the place you’ll provide context for the videos you share, and it’s also the place that you provide share links, so people can share your live blogging with their friends.
Live blogging for the DSEF was a fun experience. I anticipate that we’re going to see a lot more of this type of thing at future direct sales conferences and events. It’s a way to bring the fun to a wider audience, and encourage people to reach for the next level.
Have you ever live blogged? What tips or advice would you give? What questions do you have? Would love to read your thoughts in the comments below.