Today is my son’s birthday. We have a little tradition in my house where the birthday child gets to choose what I’ll make for breakfast. He chose waffles. I stayed up late last night prepping the batter, wrapping his present, tying a balloon to his chair, and wrapping the chair in streamers. He was beside himself excited, and couldn’t fall asleep for hours. I got up early to be up before him, and get breakfast on the table (it takes a while when your waffle iron makes 2 waffles at a time.) 🙂 However it was all worth it when he came to find me later, just to let me know how happy he was.
So what does that have to do with social media?
Everyday we have the opportunity to make someone feel like that. Mary Kay Ash said it best: “Pretend that every single person you meet has a sign around his or her neck that says, Make Me Feel Important. Not only will you succeed in sales, you will succeed in life.” You have a tremendous opportunity to do that through social media.
You see, people share a LOT about their lives through their social networks. So many of the walls come down, and we get insight into the lives of our team members and prospects that we never got before the dawn of social media. And when we make it our mission to make others feel important, be it through recognition of an accomplishment by making a comment on their profile wall, or sending a note when its their birthday, leaving a comment on someone’s blog telling them how much you liked their post, or in some other way letting them know you think they’re important, you truly make a difference.
As Mary Kay said, making people feel important helps you succeed in sales, and also in life. It’s never about YOU in sales. It’s about people’s needs and feelings. Buying is often an emotional process. But we also have a richer life by the good that we put out into the world.
How will you make someone feel important today?