Online Marketing Campaign Measurement Resources

Hello DSA Be Connected attendees! Thanks so much for attending our session, Using Google Analytics to Track Social Media ROI. As promised, here are some resources that you may find helpful as you develop your social media measurement program.

Your Presenters

Justin Cofield, CUTCO/VectorJustin Cofield, Digital Strategist, CUTCO/Vector Marketing
jcofield@cutco.com

 

 

Brett Duncan, MannatechBrett Duncan, Vice President Global Marketing, Mannatech
BDuncan@mannatech.com

 

 

Dan Murphy, Luce Murphy Fong & AssociatesDan MurphyManaging Principal, Luce Murphy Fong & Associates
dan@lucemurphyfong.com

 

 

Jennifer Fong, Luce Murphy Fong & AssociatesJennifer FongManaging Principal, Luce Murphy Fong & Associates
jen@lucemurphyfong.com

 

Session Slides (Click to Download)

Using Google Analytics to Track Social Media ROI

Campaign Measurement Planning Resources:

Campaign Measurement Planner (Use this first to plan the measurement for your campaign)

Campaign measurement planner thumbnail

Campaign Measurement Template (Use this template to track and report on the weekly results of your campaign)

Campaign measurement template thumbnail

Google Analytics Resources:

Here are some articles from Jen’s blog that you may find helpful:

2013 Direct Sales Social Media Report

2013 Direct Sales Social Media Industry Report by Jennifer FongJen writes a Direct Sales Social Media Report each year which is based on a survey of direct sales companies around the globe, exploring how they are using social media. To request your copy, click here.

Have a specific question?

If you’ve got a specific question about our session, please feel free to fill out the form below. We’ll be happy to connect with you!