New FTC Rules for Blog Advertisement Disclosures Affect Direct Sellers Too

If you’re paying attention to bloggers on Twitter, you may already be aware that the FTC has issued new guidelines, that go into effect Dec 1, 2009, stating that bloggers who endorse products must disclose what they’ve received in return.  Since many companies use the influence of blogs to promote their products, it is important for these companies to be aware of the new requirements.  It’s also important for independent direct sellers to be aware of these rules, because if you have a blog for your business, and mention your products, technically that’s an endorsement.

It must be VERY clear on your blog that you are an independent consultant with your direct selling company.  Some companies are requiring that consultants use a specially-designed consultant logo on registered external websites, such as blogs.  But even if you don’t have one, be very sure your about page identifies you as an independent consultant for your company, to ensure you are in compliance with these new guidelines from the FTC.

See CNN’s report on these new guidelines here:

4 Responses to New FTC Rules for Blog Advertisement Disclosures Affect Direct Sellers Too
  1. Lisa Young
    October 8, 2009 | 9:49 am

    There are other considerations here, too. The rules for testimonials have also changed. It’s a good idea for everyone who sells ANYTHING to be aware of the new rules and regs from the FTC.

    It’ll be interesting, however, to see how this is actually policed and monitored – Whack-a-mole, indeed!
    -Lisa

  2. Harriette Jasper
    October 6, 2009 | 11:36 am

    Great timely info as always Jennifer. So glad my company already has special logos for us in place. It’s awesome when we are ahead of requirements, no need to panic then!

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