If you’re paying attention to bloggers on Twitter, you may already be aware that the FTC has issued new guidelines, that go into effect Dec 1, 2009, stating that bloggers who endorse products must disclose what they’ve received in return. Since many companies use the influence of blogs to promote their products, it is important for these companies to be aware of the new requirements. It’s also important for independent direct sellers to be aware of these rules, because if you have a blog for your business, and mention your products, technically that’s an endorsement.
It must be VERY clear on your blog that you are an independent consultant with your direct selling company. Some companies are requiring that consultants use a specially-designed consultant logo on registered external websites, such as blogs. But even if you don’t have one, be very sure your about page identifies you as an independent consultant for your company, to ensure you are in compliance with these new guidelines from the FTC.
See CNN’s report on these new guidelines here: