Social media is fantastic for building relationships for a direct sales or network marketing business, and also getting feedback on what you’re putting out there. If you’re a direct seller or network marketer employing a content marketing strategy and providing value, you’re going to develop a base of “raving fans” who love what you do and tell you so. And that can make you feel mighty good.
But what happens when that fan base goes quiet? When they’re not expressing enthusiasm as much for what you do? When the comments are thin on the ground? It can start to feel like maybe they don’t like you anymore. You’re still putting forth your best effort, but you’re not getting the validation you once enjoyed. We know this isn’t high school, and yet you’re suddenly assaulted with all those self-worth issues you experienced in gym class, when you were the last one picked for the team. What do you do?
Here’s a few ideas:
- Reach out to your tribe: If you’ve been actively building your online base of folks, you probably have a few who are the most vocal in their support of you. Often these are folks you’ve made a big difference to, and who really appreciate all that you offer. Reach out to them and ask them what they’d like to see on your blog. Ask if there’s anything they think you could do differently to provide more value. And let them know how much you appreciate their ongoing support. People love to be asked what they think, and when you validate those that have validated you, it deepens the relationship.
- Look at what others in your niche are providing: If you feel like your audience’s attention is slowly slipping away, take a look at what others are writing about in your niche. Are there particular topics that seem to be drawing a crowd? Well by all means focus on them too! This is what the consumers of your content want, and you can provide them with what they need.
- Expand your boundaries: Ask yourself – have you gotten comfortable where you are? Are you always interacting with the same folks, or are you making outreach to new people a regular part of your online experience? The only way you’ll continue to grow, and deal with normal attrition, is if you are constantly building your base of readership.
- Acknowledge others: One of the best ways to generate interest, and build incoming links, is to highlight other key players in your field. People love to be highlighted, and told they’re doing a good job. Spend some time validating others, and watch as people share the link to your blog. It’s a great way to spread the love, and build your base, all at the same time.
- Reach out regularly: If you’re watching your readership and response numbers decline, perhaps you haven’t reached out often enough. People need to hear from you to keep you fresh in their minds. Maybe it’s time to dust off that enewsletter you’ve been putting off writing, and provide some value in another medium. People need to hear from you often to stay engaged. Make sure you’re doing your part.
Building your tribe can be such a rewarding experience. It’s great to be validated when you’ve worked so hard to provide value. But if things are slowing down for you, hopefully some of these tips will help you kick-start your engagement into action again!
What do you think? Have you experienced periodic slowdowns in responses from readers? How have you responded? Can’t wait to read your ideas in the comments below!