Now is a Time of Huge Opportunity for Direct Sales

Now is a time of huge opportunity for direct sales.

There are a huge number of baby boomers and traditionalists who lost a lot when the economy tanked and need to supplement their incomes. These folks are characterized by a strong work ethic and integrity. They can be an incredible asset on your team, and open you up to an entirely new recruiting pool you may not have tapped before. (Although you may need to adjust your communication style to work with them effectively.)

Add to this the rise of social commerce: people buying based on the recommendations of their friends. We as direct sellers have been doing social commerce forever. Venture capitalists are starting to realize what a huge opportunity there is to be had in the social structure of our sales process, and are finally starting to recognize the value in our business model.

As an independent direct seller, you can tap into this social selling model through both your personal social networks, as well as your online ones to reach people on a scale never before possible. This creates huge opportunity for you.

What an exciting time to invite people into the business.  Our time is now.

Your thoughts?

4 Responses to Now is a Time of Huge Opportunity for Direct Sales
  1. Sarah Smith
    June 7, 2012 | 2:06 am

    Hey Jen! I really appreciate your view regarding the baby boomers and what they can do for this industry. My father actually got me started in my company and I totally agree with your observation of that generation’s work ethic. I also think that my generation has unfortunately been basically “brainwashed” to EXPECT instant results for very little effort. That belief creates a much harder shift in the mindset that is essential to this industry. I hope that through our travels, both young and old can learn to embrace each other’s wisdom. Thanks for a great article!
    Sarah Smith recently posted..3 Most Common Mistakes Network Marketers Make

  2. Malkah Geller
    May 9, 2012 | 1:55 pm

    Thanks for posting this, Jen! I shared it on FB. What do you think is the best way for me to sponsor people into my line of business… Passion Parties? I always feel it’s a bit different from most others. How best to approach older women, especially when I don’t know how open or closed they might be with regard to sexual health and vibrancy? By the way, I am 64! :)
    I always enjoy your posts – thank you for all your relevant information.
    Malkah

  3. Lyndsey
    May 9, 2012 | 4:58 am

    Thanks very much for this. I’ve just found you on facebook and I look forward to reading your blog in the future!
    Lyndsey recently posted..Here are my new Phoenix Cards

  4. Karen Clark
    May 8, 2012 | 11:23 am

    I agree! The conditions are just right and I think this will go down as one of the ‘golden ages’ in the industry. The rest of the world is finally getting it!
    Karen Clark recently posted..How to Simply Customize Your App Thumbnail Image on your Facebook Business Page Timeline

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