There are a huge number of baby boomers and traditionalists who lost a lot when the economy tanked and need to supplement their incomes. These folks are characterized by a strong work ethic and integrity. They can be an incredible asset on your team, and open you up to an entirely new recruiting pool you may not have tapped before. (Although you may need to adjust your communication style to work with them effectively.)
Add to this the rise of social commerce: people buying based on the recommendations of their friends. We as direct sellers have been doing social commerce forever. Venture capitalists are starting to realize what a huge opportunity there is to be had in the social structure of our sales process, and are finally starting to recognize the value in our business model.
As an independent direct seller, you can tap into this social selling model through both your personal social networks, as well as your online ones to reach people on a scale never before possible. This creates huge opportunity for you.
What an exciting time to invite people into the business. Our time is now.
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- Beyond Facebook: Building a Global Social Media Strategy - Guest Post by Dino Baskovic
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- Lessons in Social Media from the Easter Egg Dye Box
- 10 Things You Should NEVER Post on Your Company's Facebook Page (In Other Words, Behave!!!)
- Technology is Not the Business
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- Are You Drowning in Your Social Media?
- Dealing with Bad Consultant Behavior in Social Media