One Size Does NOT Fit All: What You’re Doing Wrong with Your Messages

This morning I got a chain Facebook message from a direct seller about a status update game that’s being planned. Remember the “What color is your bra” game a few years ago? Ladies just posted the color and it made people wonder what was going on. This was something similar.

Now at first I was just annoyed and was going to delete the message. I don’t know this person well, and I’ve written at length about how this sort of thing is not a productive use of time. But then I got to thinking about it. This COULD actually be an opportunity to bond with friends about an inside joke. And that could lead to relationships that lead to new business.

But at the same time, there are certainly people (like me) who would be annoyed by the message, sent in mass format.

So what do you do?

Segment.

Friend lists can be a powerful way to get the right messages to the right people. You can send status updates to specific lists. You can view updates from just that list, in order to identify people who might be interested in a specific individual message.

If you want to learn more about how to set up and use Friend Lists, start here: A Guide to Using Facebook Lists for Your Business

And this isn’t only limited to Facebook. You should also consider segmenting your email contacts for better results. Who is more interested in reorder information? Who has inquired in the past about the opportunity? A good autoresponder program like AWeber (the service I use, affiliate link) will allow you to segment your list and send specific communications to each group.

Learn more about effective email marketing in this article: 6 Tips to Get Better Results from Your Email Marketing

Be sure you understand which groups of your friends and contacts are interested in specific types of messages from you. Then write targeted communications for each group. You’ll get much better results.

Do you target your communications? How? Would love to read your thoughts on this in the comments below.

image credit: anniemullinsuk

2 Responses to One Size Does NOT Fit All: What You’re Doing Wrong with Your Messages
  1. Kathy Yellets
    March 3, 2011 | 10:54 am

    What I’m taking from your message is to ‘take a moment’ and think about what’s coming across your desk; could it ‘somehow’ be beneficial to you…or others???

    Thanks Jen!!

  2. Lisa Skinn
    March 3, 2011 | 9:36 am

    I usually do not play those games because, like you, I don’t consider them productive use of my time. Also, I only post anything about joining my team or having a party on my Facebook page (not my personal wall), and I do that VERY rarely.

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