Book Review: The Mobile Mind Shift

I was recently provided with a review copy of a book called The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment by Ted Schadler, Josh Bernoff and Julie Ask of Forrester Research. I have to tell you, I found the book to be a fascinating look at how mobile has changed […]

Read the full article »

You’re Invited: Global Impact Sparks 24-Hour Global, Digital Celebration

As you may know, I founded a direct selling company in 2006 for the sole purpose of giving 100% of its corporate profits away to help those in need. We funded projects according to the “Teach a Man to Fish” principle, giving money that helped people help themselves. In our 3 years in business, we […]

Read the full article »

Using Enthusiasm in Social Media to Make the Dream Real

We spend a lot of time talking about how to reach customers through social media. And we hope we can find new recruits, but we’re not always sure how to do that. Why is it that some people easily build their team through social media, while others struggle? I think one of the keys to […]

Read the full article »

What’s the Best Way to Invite People to a Direct Sales Party?

Communication styles have changed. It’s important to understand your hostess’ preferred communication style, and then equip her with the tools to invite her friends to your social selling party. Here are some tips to create effective direct sales party invitations.

Read the full article »

Great Landing Pages for Direct Sales Lead Conversion

Tips for creating a great landing page for an online recruiting lead generation campaign for direct sales and network marketing companies.

Read the full article »

Do You Really Need to Make That Comment?

One of the services my company provides is community management for direct sales companies. That means we manage the social media presences for companies, liking and responding to comments, writing content, managing ads, etc. And one thing that never ceases to amaze me is when direct sellers feel the need to comment negatively in public […]

Read the full article »