Guest Post: How to Generate 1,000 Leads per Month with Facebook Ads

From Jen: Since I’ve stepped into my corporate role as Senior Vice President of Marketing & Communications at SwissJust North America, my business partner (and husband!) John Fong has stepped out from behind the curtain, managing the consulting business we used to run together. He focuses primarily on lead generation for direct selling companies, and […]

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Understanding How Canada’s Anti-Spam Law Affects Your Direct Sales Business

An overview of the 2014 Canadian Anti-Spam Law and how it may affect your direct sales business.

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Book Review: The Mobile Mind Shift

I was recently provided with a review copy of a book called The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment by Ted Schadler, Josh Bernoff and Julie Ask of Forrester Research. I have to tell you, I found the book to be a fascinating look at how mobile has changed […]

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You’re Invited: Global Impact Sparks 24-Hour Global, Digital Celebration

As you may know, I founded a direct selling company in 2006 for the sole purpose of giving 100% of its corporate profits away to help those in need. We funded projects according to the “Teach a Man to Fish” principle, giving money that helped people help themselves. In our 3 years in business, we […]

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Using Enthusiasm in Social Media to Make the Dream Real

We spend a lot of time talking about how to reach customers through social media. And we hope we can find new recruits, but we’re not always sure how to do that. Why is it that some people easily build their team through social media, while others struggle? I think one of the keys to […]

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What’s the Best Way to Invite People to a Direct Sales Party?

Communication styles have changed. It’s important to understand your hostess’ preferred communication style, and then equip her with the tools to invite her friends to your social selling party. Here are some tips to create effective direct sales party invitations.

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