Note from Jen: I identified text messaging (also know as SMS) as one of the big media trends this year for direct sellers. Anyone with a member of Gen Y in their family or on their team knows that often the ONLY way to reach people in this demographic is with a text message. And [...]
Business and Technology Excellence with Jennifer Fong
We Need to Reimagine the Direct Sales Party
As part of my consulting work, I often sit in meetings with direct selling companies where at least one person at the table is from Generation Y. And almost without exception, that young person confides at some point during the meeting that they would never host a direct selling party with their friends. It doesn’t [...]
Win Cool Stuff for your Business from the DSEF!
I’m super excited to let you know about an incredible contest the Direct Selling Education Foundation (discl. client) is running this week in honor of National Consumer Protection Week (NCPW) 2012. The DSEF has helped to provide amazing resources for NCPW for years, but this year they’re taking it up another level by offering an [...]
Pinterest and Copyright Issues: Protecting Yourself
There’s a great deal of concern going on right now regarding Pinterest and the posting of copyrighted photos. It is of course a serious issue. Pinterest’s terms of service clearly state that you agree that anything you post is something you have the right to post, and if someone has a problem with you posting [...]
Facebook Launches Timeline for Pages
Today Facebook has rolled out its Timeline product for Pages. Although you don’t have to make the switch until March 30, I decided to get in there and start playing with it. You can see my Page with the Timeline added at http://facebook.com/JenFongSpeaks. Some of the biggest changes I’ve noticed: Cover Photo – You now [...]
Does Your Attitude Attract People to Your Business?
Several mornings each week, I run about 4 miles through my tiny town. And because I often take a similar route, I often see the same people. I see Bob the crossing guard, who greets me and my dog by name, and always asks Sugar if she’s ready for her biscuit. I see the nice [...]
How to Make Your Website Pinterest Friendly
From Jen: I have become an avid Pinterest user, both for myself and well as my clients, over the last couple of months. But one thing I’ve found frustrating is the inability to pin images from certain sites (including direct sales sites!) You can see the images on the web page, but Pinterest doesn’t recognize [...]
How Helpful Are You Really?
I’ve been researching protein powder shakes. I typically run about 4 miles a few times a week, and I’ve found that I like to have a shake mixed with fruit, vegetables, and nuts after my run. It makes me feel good. Now I know a LOT of direct selling companies offer these types of shakes. [...]