Technology is quickly becoming a competitive advantage for direct selling companies. In this article, direct sales expert Jennifer Fong discusses what companies should look for when making a long-term technology plan.
The direct sales industry is undergoing a massive shift in large part because consumer and consultant expectations have changed. In this article, direct sales and social selling expert Jennifer Fong explores the reasons for this shift, and what direct selling companies must do to adapt and thrive in this changing environment.
Direct selling puts economic power in the hands of the everyman. Why is it that rich people with an agenda feel the need to constantly tear down this industry? In this article Jennifer Fong explains how lawful direct selling is different pyramid schemes, and explores why direct selling is so important to the finances of individuals.
When a direct sales company experiences a challenge, the response of consultants can make a huge difference in customers’ perception of the problem and the company. Handling that situation with grace and saving feedback for private channels serve both consultants and their company well. In this blog post, Jennifer Fong explores how consultants for a well-known social selling company handled a crisis with grace and made their company look good through a crisis.
From Jen: Since I’ve stepped into my corporate role as Senior Vice President of Marketing & Communications at SwissJust North America, my business partner (and husband!) John Fong has stepped out from behind the curtain, managing the consulting business we used to run together. He focuses primarily on lead generation for direct selling companies, and […]