Seems like everyday I have people that try to recruit me for one MLM business or another, spouting claims of untold riches. And then you have the anti-MLMers who are claiming that the MLM system didn’t work for them, and the whole thing is just a fraud. My opinion is that it is the fault of the industry that we’re getting such a bad rap (or at least the fault of those who aren’t controlling themselves because they’re desperate to recruit), because of the outrageous claims being made.
Social media is truly exacerbating the problem. Now these “get rich quick” claims are FLOODING the Internet, and every single time they’re repeated we damage the credibility of the industry. The fact of the matter is that most people make a few extra hundred dollars per month in the direct sales industry. Now that’s nothing to sniff at. That’s a car payment, school tuition, utility bills, grocery money, etc. There are PLENTY of people who can benefit from a few extra hundred dollars per month. But when we start singing the song about untold riches, without telling the whole story about what it actually takes to get there, we undermine the credibility of the industry.
Now every direct selling opportunity has the POTENTIAL to bring you lots of money. But it’s a lot of work, and it takes time. You actually have to be good at this. You have to put a lot of time into networking, selling products, recruiting people, conducting team trainings, coaching individuals, and more. This is not something that happens by sitting back and playing Farmville. But I think that too often we lead people to believe that this is easy money. It’s NOT. It’s real work.
People, as an industry we need to stop being so desperate to recruit that we stretch the truth. The individuals we talk to need to be informed of what it really takes to be successful as a direct seller or network marketer (and NEWS FLASH…it’s not just your system on auto-pilot that’s going to make someone money.) We need to stop promoting untold riches through social media platforms (if I had a dollar for every earning claim I saw go by, I’D be rich.) Stop saying money is just going to get delivered to my door. This stuff goes so far in social media, and when it doesn’t work the way we claim, we fuel the Google juice of our detractors.
There is plenty of good, realistic info about our industry. Stop spouting the garbage. Let’s tell the real story for once.
Photo Credit: Lara604