If you’re a regular reader of this blog, or listen to my training, you know that one of the huge points that I stress is that you need a STRATEGY before diving into social media for your direct sales company or business. You need to identify WHO you’re trying to reach (your targeted niche market) and your goals. Perhaps you want to find more customers, more recruits, build brand recognition, provide better customer service, etc. By spending time in the planning phases first, you ensure that your social media activities are targeted, efficient, and effective.
Chris Brogan wrote a great post on his blog about The Planning Stage of social media. You can read his full post here: http://www.chrisbrogan.com/social-media-strategy-the-planning-stage/
As direct sales companies begin to contemplate social media, and learn about how this technology can grow sales, recruiting, and customer loyalty, it’s important to plan. I’ve said it before and I’ll say it again: nothing replaces the core business activities of booking, selling, and recruiting. But social media provides direct sales consultants with an additional revenue stream, which in turn provides companies with an additional revenue stream.
When social media is implmented effectively, based on a well-thought-out plan, the results can have a dramatically positive impact on the bottom line, as well as on a companies ability to attract and retain recruits, and delight customers.