Reading: Hard Proof That Social Engagement Equals Higher Revenue

j0439562I read this great article on the She-conomy blog that provides some really interesting insight, based on a report of a study conducted by Charlene Li (author of another fascinating book called Groundswell), on the types of brands using social media, how they’re using it, and how these levels of engagement impact the bottom line.  You can read the whole article, and download the report, here: http://she-conomy.com/2009/09/03/male-marketers-social-engagement-social-channels-increased-revenue-from-women-and-now-theres-proof/

As we within the direct sales industry consider how to engage our audience online (which is primarily female on the party plan end of things), we should use data such as this to guide the tools we build to facilitate engagement.  The way your brand engages online WILL have an impact on the bottom line, as shown by this study.  Go take a look!

2 Responses to Reading: Hard Proof That Social Engagement Equals Higher Revenue
  1. Lorian Rivers
    September 4, 2009 | 2:32 pm

    Wow! Thanks so much for the link and the website! I read the entire article, downloaded another one and subscribed to their feed.

    heck, I’m a woman and sometimes I’m not sure how to market to women!

    There was an EXCELLENT article called “Martketing to Women Quick Facts”. I had no idea women that older women (50+) had SO MUCH control of the financial marketplace!

    Gave me a completely different outlook!

    Thanks as always for all you do!

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